DInfluenceIndex @DInfluenceIndex
The Digital Influence Index from Fleishman-Hillard and Harris Interactive UK, Germany, France Joined June 2008-
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You can see all of the photos from the Digital Influence Index Event at http://www.flickr.com/photos/fhdigitallondon/
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Remember you can keep up with all the debate at: http://www.fhdigital.net/influenceIndex/
Paul Borge of Fleishman-Hillard London thanks attendees and ends the panel discussions. Thanks for following these updates.
FM: The old expression that "I know 50% of my marketing spend works I just don't know what half", will soon no longer be acceptable.
FM: The Internet means brands can track the debates people would normally have down the pub.
FM: Use the online sphere as a mirror image of the debate in the whole world.
JW: Honesty is important if you want a blogger to support you, let them do it honestly and openly.
HK: Approach bloggers as a friend, comment on their blog and engage them.
HK: Don't send press releases to bloggers. It is normally a hobby, not a business.
HK: Mobile internet is out there, it is happening. Mobile Internet is still the internet it is just a device. You still access Facebook.
PB: How should people contact bloggers? JW: It is about relationships. You need to build trust not just send out press releases.
Fleming Madsen MD of Onalytica http://www.onalytica.com/
Fleming Madsen MD of Onalytica http://www.onalytica.com/
James Whately lead blogger on Spinvox UK http://blog.spinvox.com
The panelists are: Helen Keegan MD of Beep Marketing http://www.beepmarketing.com/
Now we move onto the second part of the Panel Discussion again moderated by Paul Borge of FH.
Andrew Freeman and Brian McRoberts answer questions on the importance of these figures in regard to integrated marketing campaigns.
Discussion starts by touching on the impact of the migration of traditional broadcast channels such radio and TV onto the Internet.
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