DIRECT @DartDIRECTcomms

Yesterday, our lab had the honor of a dynamic conversation with Kimberley R. Miner, introduced by Melody Burkins of @dartmouth. Dr. Miner’s new book explores urgent climate topics and #climateaction. Key to our shared future in the face of #climatenihilism.

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The fight against #climatemisinformation matters. EDF’s guide helps spot and combat myths, but research from our lab shows deeper biases must be addressed for action. Facts alone won’t close the “action-intention gap”. Next steps should be neuro-powered. lnkd.in/e6fN89GB

The Southwest megadrought is a communication failure. We need more than facts. We need climate messages that drive action. That’s where @dartmouth’s DIRECT Lab comes in. We are using science to make climate science stick. nytimes.com/2025/07/16/cli… sites.dartmouth.edu/dartdirect/

America’s disaster alerts often miss the mark. At DIRECT Lab, we find alert fatigue, generic messages, and behavioral barriers keep people from acting. Let’s make alerts human-centered, local, and actionable to truly save lives. #DisasterPrep #SciComm wsj.com/us-news/climat…

Humanities are redefining climate ed! @UCIrvine’s WUICAN program empowers students to use storytelling, digital media, and community partnerships to make climate action accessible and just. This shows how innovative teaching can drive real change, our shared vision #ClimateComms

Taking small climate actions boosts confidence and drives change more than concern alone. Sharing stories of real steps inspires others to act. Let’s turn collective inaction into a culture of action! 🌍💪 Listen to the TEDx Talk: buff.ly/OWgtQ2e #ClimateAction #Climate

Yale & GMU identify “Global Warming’s Six Americas”—groups with distinct views on climate change, from Alarmed to Dismissive. Over half are Alarmed or Concerned, showing rising awareness of climate urgency. Take the quiz to find out where you fit in! 🌍📝 climatecommunication.yale.edu/visualizations…

🌍 Why do U.S. voters want climate action? As a recent survey reveals: - To protect future generations (47%) - To prevent extreme weather (37%) - To prevent extinctions (37%) Our climate priorities are changing. How do we inspire more action? 🌱✨ 🔗climatecommunication.yale.edu/publications/v…

💭 ⚖️🔌 Is our brain’s wiring behind our beliefs? In "The Ideological Brain," Leor Zmigrod explores how neural biology shapes our perception and memory processes. Her research suggests that rigid political thinking has much to do with the way the brain is structured.

🌱 Feeling climate anxiety? The Green Crew is transforming eco-worry into positive action. Through activities like removing invasive species and planting trees, this youth-led group empowers teens to combat climate change, offering hope and relief. 💪🌎 buff.ly/7FWnbHP

After brain injury, how politically active you are might change—even if your beliefs don’t. New study maps a brain circuit tied to political intensity. Not ideology. Just drive. Science is getting personal. doi.org/10.1093/brain/… #Neuroscience #Politics #BrainInjury

BAM! Last coal-burning power plant in New England will be converted into a solar farm: buff.ly/3PMNcfY We have the solutions. Implement them. #ActOnClimate #climate #energy #renewables

Not all AI is equal when it comes to carbon Text classification? ~1g CO₂/1,000 queries Image generation? Over 1,000g DIRECT believes sustainability must shape how we build & deploy AI Smarter tech ≠ greener tech, unless we design it that way #AI #ClimateAction

Great session today with Dr. Kate Burrows (UChicago) at Dartmouth’s Conversations with Early-Career Energy Researchers! She showed how geocoding helps pinpoint Boston’s urban heat islands and highlighted the health risks of city heat vs. green spaces. Data-driven #climateaction

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Break Through Climate Apathy: Personalize and Simplify. A study finds that binary climate data, like whether a lake freezes, impacts people 12% more than gradual statistics. Concrete changes effectively counter apathy and inspire action. doi: 10.1038/s41562-025-02183-9

New UCLA-Princeton study: Showing climate change in binary terms (like whether a lake freezes or not) boosts perceived impact by 12% vs. gradual stats. Concrete, either-or changes help cut through apathy and spark action. DOI: 10.1038/s41562-025-02183-92 #climatecomms

🧠🌍 Neuroscience isn’t just about brains-it’s a climate action tool. New paper outlines how it can 💡 Improve climate comms Time for brain scientists to join the fight! #ClimateAction #Neurohttps://www.nature.com/articles/s41558-023-01857-4

Are we wired for ideology? Neuroscientist Leor Zmigrod finds our brain biology shapes how we process info & embrace rigid beliefs-fueling today’s partisan divides. Can we change? Flexibility is possible. Read more: nytimes.com/2025/04/08/sci…

Americans fall into “Six Americas” on climate: Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive. Over half are now Alarmed or Concerned-up sharply in the last decade. Which are you? Take the Six Americas Quiz! climatecommunication.yale.edu/visualizations…🌎📝 #ClimateComms

What we must do immediately: 1) End the use of fossil fuels 2) Build massive amounts of solar & wind 3) Electrify everything 4) Localize 5) Conserve 5) Find solutions for the last hard stuff (planes, cement) 6) Stop cutting down forests #ActOnClimate buff.ly/3r2I3Ee