Data Axle @Data_Axle

Formerly Infogroup. We heart #data, probably because that's our specialty. Follow us to nerd out on data, #AI, #machinelearning, #marketing, #sales and more. data-axle.com Dallas, TX, USA Joined January 2009

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Data Axle @Data_Axle

a day ago

In 2024, e-commerce drove 79% of Black Friday and Cyber Monday purchases, and 64% of those purchases happened on mobile. If your creative isn’t designed with mobile in mind, you’re missing a critical opportunity. Download our guide to explore best practices and case studies for…

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Data Axle @Data_Axle

3 days ago

📱 Mobile-first is here to stay. From high-frequency gamers to heavy users to live-TV watchers on the go—Data Axle’s latest newsletter spotlights mobile power audiences. view.highspot.com/viewer/5d80659… #MobileMarketing #MobileFirst #ProgrammaticAdvertising #CTVAdvertising…

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Data Axle @Data_Axle

4 days ago

Fragmented data. Cookie deprecation. Privacy laws. Enterprises need a new approach. The Identity Spine unifies customer data + future-proofs martech. Our Marc Sabatini explains how: data-axle.com/resources/blog…

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ANA Nonprofit Federation @ANANonprofit

a week ago

The @ANAmarketers @AliOzDC spoke with Richard Geiger, a member of @ANANonprofit's Advisory Council, about his path from urban planner to #fundraising maestro, @Data_Axle Nonprofit's work for "big missions," navigating patchwork data privacy laws, and more. ana.net/miccontent/sho…

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Data Axle @Data_Axle

a week ago

Anyone taking advantage of Labor Day sales for some last minute back to school shopping? Our market research found that while shoppers were starting earlier this year, they were also more concerned with amassing savings than ever before. Learn more about how shopper behavior has…

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Data Axle @Data_Axle

a week ago

The holiday season is no longer just about discounts—it’s about strategy. 📈 Consumers spent $38B online during Black Friday–Cyber Monday 2024—and this year, competition will be even fiercer. We pulled together 13 proven strategies to help your holiday campaigns stand out—from…

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Data Axle @Data_Axle

2 weeks ago

Your best subscribers won’t stay loyal forever. If you don’t notice when they go quiet—you’ll miss your chance to bring them back. Check out our proven strategies to keep them coming back for more. data-axle.com/resources/blog…

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Data Axle @Data_Axle

3 weeks ago

🎒 Back-to-school 2025 = tight budgets + big opportunities. Our new consumer survey reveals: 91% of shoppers are sticking to a budget 62% lean on loyalty programs 60% want promo codes & coupons 40% are delaying other bills just to afford school shopping 📊 For marketers,…

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Data Axle @Data_Axle

3 weeks ago

As @AndyFrawleyCEO , CEO of Data Axle, shared in a recent @Forbes piece by Kolawole Samuel Adebayo — bad data rarely announces itself. And when AI runs on it, the shiny new tech doesn’t deliver. Instead, it scales inaccuracies faster. That’s why so many organizations aren’t…

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Data Axle @Data_Axle

3 weeks ago

Is your data ready for AI? In financial services, the ability to attract and retain clients hinges on delivering timely, personalized experiences—at scale. An AI-ready data foundation gives you the structure, accuracy, and flexibility to: - Personalize financial products and…

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Data Axle @Data_Axle

3 weeks ago

Turn every channel into a growth driver. When you can see the full picture of your omnichannel performance, every marketing decision becomes sharper, smarter, and more impactful. Data-driven attribution gives you the clarity to invest in what works, cut what doesn’t, and amplify…

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Data Axle @Data_Axle

4 weeks ago

Leverage accurate data to supercharge your holiday programmatic advertising strategy. Read more: data-axle.com/resources/blog… #HolidayCampaigns #Cybermonday #BlackFriday #Martech #Adtech #MarketingTwitter #MarketingTips

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Data Axle @Data_Axle

4 weeks ago

🔍 What do consumers really think about AI and personalization in health insurance? We partnered with Dynata to find out. The results are in: ✔️ 56% expect fully personalized care—now ✔️ 88% want one secure platform for all their health data ✔️ 76% worry AI could make unfair…

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Data Axle @Data_Axle

4 weeks ago

We're more than halfway through 2025, and there's no denying that the technological advancements this year alone have caused marketing and advertising to evolve in ways we never could have expected. Download our guide to the technology trends that have made 2025 exceptional.…

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Saphira Financial @saphirafinance

a month ago

@Data_Axle Data-driven strategies can transform ad performance—looking forward to seeing the impact.

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Data Axle @Data_Axle

a month ago

AI won’t fix broken marketing. If your data is siloed or outdated, AI just scales the problem. Thank you @UniteAi and @AndyFrawleyCEO for this sharp take. Read more: unite.ai/ai-wont-improv…

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Data Axle @Data_Axle

a month ago

🎯 Running programmatic ads this holiday season? Clean data = better performance. 📦 Validated addresses = fewer shipping fails 🎯 Accurate targeting = higher ROAS 🚀 See how data validation boosts programmatic outcomes this Q4: 🔗 data-axle.com/resources/blog… #BlackFriday…

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Data Axle @Data_Axle

a month ago

🚨 New Report Alert: The Connected Customer Survey is Here! Today’s customers expect more than just personalization—they expect relevance, consistency, and connection. But fragmented data makes that tough. Ready to move beyond disconnected insights and build stronger…