Data Axle @Data_Axle
Formerly Infogroup. We heart #data, probably because that's our specialty. Follow us to nerd out on data, #AI, #machinelearning, #marketing, #sales and more. data-axle.com Dallas, TX, USA Joined January 2009-
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The future of B2B video marketing Is AI-driven Learn how AI helps marketers scale personalization, accelerate testing, and engage entire buying committees with smarter video ads. data-axle.com/resources/blog…
B2B video ads are entering a new era. 42% of marketers use genAI for audience customization. Nearly 40% of video ads will be AI-driven by 2026. Here’s how genAI is transforming ABM, buying committee engagement, and lead generation: 👉 data-axle.com/resources/blog… #B2BMarketing #AI…
Exciting news: Data Axle is teaming up with @tealium! Dealers & OEMs can now unlock smarter, AI-driven campaigns with real-time, cleansed, and enriched data. 📍 Meet us at Autovate or DM to connect! #DataAxle #Tealium #BetterTogether #AutomotiveMarketing #CDP #AI #AdTech
Personalization fails without a clean data foundation. The Enterprise Identity Spine = one persistent ID across systems → better CX, smarter ops, & ROI. Read Marc Sabatini’s blog: data-axle.com/resources/blog…
We’re heading to InsureTech Connect Las Vegas 2025 – the center of innovation for the insurance industry. At Data Axle, we believe the future of insurance will be shaped by data—helping carriers, brokers, and agents connect with the right customers, streamline operations, and…
The future of programmatic advertising is being shaped at #ProgrammaticIO this month, and our team is thrilled to be in the middle of it all! We’re diving deep into the biggest conversations of the year: 💡 Harnessing the power of first-party data in a privacy-first world 💡 The…
Clean data = stronger connections and we have the numbers to prove it. Learn how data quality affects business goals and how to avoid the pitfalls of bad data in our latest blog. #DataQuality #CleanData #MarTech data-axle.com/resources/blog…
@Data_Axle Such a powerful insight! The importance of brand recognition can't be overstated. 🚀
This holiday season, 28% of consumers are sticking to strict budgets while 9% say they have no spending limit. Do you know how to reach both? data-axle.com/resources/blog… #DigitalMarketing #Q4Marketing #Q4Campaigns #CustomAudiences #AIGeneratedAudiences
👀 Your first impression in the inbox? It’s not your subject line. It’s your logo. That’s why BIMI (Brand Indicators for Message Identification) is a game-changer: ✔️ Verified logo + Gmail blue checkmark = instant trust ✔️ Stand out where competitors don’t ✔️ Boost engagement…
In 2024, e-commerce drove 79% of Black Friday and Cyber Monday purchases, and 64% of those purchases happened on mobile. If your creative isn’t designed with mobile in mind, you’re missing a critical opportunity. Download our guide to explore best practices and case studies for…
📱 Mobile-first is here to stay. From high-frequency gamers to heavy users to live-TV watchers on the go—Data Axle’s latest newsletter spotlights mobile power audiences. view.highspot.com/viewer/5d80659… #MobileMarketing #MobileFirst #ProgrammaticAdvertising #CTVAdvertising…
Fragmented data. Cookie deprecation. Privacy laws. Enterprises need a new approach. The Identity Spine unifies customer data + future-proofs martech. Our Marc Sabatini explains how: data-axle.com/resources/blog…
The @ANAmarketers @AliOzDC spoke with Richard Geiger, a member of @ANANonprofit's Advisory Council, about his path from urban planner to #fundraising maestro, @Data_Axle Nonprofit's work for "big missions," navigating patchwork data privacy laws, and more. ana.net/miccontent/sho…
Anyone taking advantage of Labor Day sales for some last minute back to school shopping? Our market research found that while shoppers were starting earlier this year, they were also more concerned with amassing savings than ever before. Learn more about how shopper behavior has…
The holiday season is no longer just about discounts—it’s about strategy. 📈 Consumers spent $38B online during Black Friday–Cyber Monday 2024—and this year, competition will be even fiercer. We pulled together 13 proven strategies to help your holiday campaigns stand out—from…
Your best subscribers won’t stay loyal forever. If you don’t notice when they go quiet—you’ll miss your chance to bring them back. Check out our proven strategies to keep them coming back for more. data-axle.com/resources/blog…
🎒 Back-to-school 2025 = tight budgets + big opportunities. Our new consumer survey reveals: 91% of shoppers are sticking to a budget 62% lean on loyalty programs 60% want promo codes & coupons 40% are delaying other bills just to afford school shopping 📊 For marketers,…

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