Kim Wallace @DecisionMODE
Fun, interesting, useful DecisionMODE marketing stories based on Why People Don’t Buy Things, ADWEEK columns, and teaching at Harvard, Radcliffe, Babson. decisionmode.com Boston, Massachusetts Joined November 2011-
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How Market Research Created Winning Movie. (Learn how marketing research saved Glenn Close's acting life.) decisionmode.com/?p=278 #marketing
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What Would Happen if You Were in a Serious Accident? Would the paramedics know who to contact? PLEASE FORWARD THIS decisionmode.com/?p=521
The Trick To Answering ‘Trick’ Interview Questions via @DanSchawbel personalbrandingblog.com/the-trick-to-a…
How Will Paramedics Know Who to Contact if You're In a Bad Accident? It Happens Daily. decisionmode.com/?p=521 #marketing #sales #advertising
How Marketing Research Actually Saved Glenn Close's Acting Life! (decisionmode.com/?p=278 #marketing #adevertising #sales
What BIG Men Really Want in Clothing! (Includes Casual Male's George Foreman success story) decisionmode.com/?p=526 #marketing #advertising
Why people really give to PHILANTHROPIES! (Major University Alumni Giving Story) decisionmode.com/?p=541 #marketing #education #sales
When a prospect touches their nose it means: 1 A positive reaction? 2 Negative? 3 Has a cold? decisionmode.com/?p=513 #sales #marketing
Noxzema Story: What's the minimum # of focus groups generally required? 1, 2, 3, 3+? decisionmode.com/?p=463 #marketing #advertising #research
Q. Who really buys life insurance over the telephone? 1. Thinkers? 2. Visualizers? 3. Commanders? decisionmode.com/?p=493 #marketing #sales
Q. How do you let paramedics know who to contact if you're in serious accident? 1. Note 2. Cell phone 3. $200 Reward? decisionmode.com/?p=521
Q2: How did mkt research save Glenn Close's acting life? 1 New roles 2 Proved sex appeal 3 Script revised decisionmode.com/?p=278 #marketing
Q: What do XL men want most in clothing? 1 Value? 2 Fashion? 3 Comfort? w/Casual Male story decisionmode.com/?p=526 #marketing #advertising
Q: Why do people give to philanthropies?” 1 Makes logical sense? 2) Looks right? 3) Feels good? decisionmode.com/?p=541 #marketing #education
Q. When a prospect touches their nose it means: 1 A positive reaction? 2 Negative? 3 Has a cold? decisionmode.com/?p=513 #sales #marketing
DOG NOSE TRANSPLANT Q. Where did the 1st dog's nose transplant occur today? 1. B&W 2. Boston MSPCA Clinic 3. In China facebook.com/home.php#!/pro…
Q What's the minimum # of focus groups generally required? 1, 2, 3, 3+? Noxzema case decisionmode.com/?p=463 #marketing #advertising #research
Q. When a prospect touches their nose it means: 1 A positive reaction? 2 Negative? 3 Has a cold? decisionmode.com/?p=513 #sales #marketing
Q: When's the best time to tweet? 9am EST? 12 pm EST? or 5pm EST? Answer:12 pm EST. It hits W. Coast @ 9 am and London @ 5 pm #marketing
Q. How do you let paramedics know who to contact if you're in serious accident? 1. A Note 2. Cell phone 3. $200 Reward? decisionmode.com/?p=521
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