1. Value proposition Clearly define the benefits you bring to your target with simple words. If you don't find inspiration, think this way: We [do what][for who][by how]. Example: We help startups scale their business by creating performing landing pages. (2/11)
Once you have it, make it more engaging: Scale your startup with landing pages that convert. Use Google Trends to help you choose the right words following trending searches. (3/11)
2. CTA A Call To Action is the main button of your page (sell your offer, book a call, collect leads, etc.). Think of your landing page as a tunnel and avoid having multiple actions and pages that distract your visitor from reaching your goal. (4/11)
One offer = one landing page = one CTA A good CTA stands out (by its size and color) and is engaging. (5/11)
3. Lead magnet Give before you receive. Create value assets you can give for free (ask emails) before selling your offer. There are only benefits: earning leads, visibility, and legitimacy simply by showing off your expertise. Selling your offer should be easier afterward. (6/11)
4. FOMO Fear Of Missing Out creates a feeling of urgency and plays with impulsivity. Change your copywriting toward it and add a limit of time or quantity. (7/11)
Examples: - CTA "Scale your startup now" + "Only X spots left" - "Limited offer" + CTA "Scale for $999" instead of $1999 + "Offer ends in [countdown]" (8/11)
5. Social proof Prospects need reassurance. In the hero section, display your 5-star rating and logos from prestigious clients and partners. In the lower part of your landing page, display testimonials and reviews. (9/11)
6. A/B testing Make two versions of your landing page (version A and B), connect tracker and analytics tools such as Hotjar, and learn how users behave. Adapt, test, and keep the most efficient. (10/11)
If you want us to design your landing page, let's have a chat: designvolt.co #landingpage #conversion #tips (11/11)