Don Crowther @Don_Crowther
Online marketer, consultant, coach and speaker. Creator of Webinar Funnel Formula. Father of 3. Lover of chocolate, reading, & helping entrepreneurs. DonCrowther.com Racine, Wisconsin, USA Joined September 2007-
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Just received confirmation that no suns were harmed during today's temporary outage. You can continue to rely on its unparalleled performance record to bring light into your world.
I've always loved this quote... “That which we persist in doing becomes easier for us to do—not that the nature of the thing is changed, but that our power to do so is increased.” Heber J. Grant
If you have no critics you're likely not doing what it takes to be successful. Greatness invariably creates criticism.
Productivity must: Never start you day with email, slack, or messenger. Those give others the opportunity to prioritize your day for you. Always start with your own hardest, most important priority, the one that will help you achieve your goals, putting you in control
Focus on building trust, not doing transactions (selling stuff.) When you put the relationship first, the sales will follow.
Don't think about online marketing as selling stuff. Think about it as changing lives. Occasionally you make an offer to sell something that helps to do that. Changing your life as a result.
Don't sell your products! Apple doesn't sell phones or computers, they sell lifestyle and prestige. Designers don't sell clothes, they sell what they make you become. Focus on the transformation, you'll sell lots more!
Don't waste your time doing inbox zero! Inbox zero requires you to make a decision on every single email you receive. Just open and read the ones that are important, let the rest sit unopened. They'll be there if you need them, But you've saved 100s of hours not deciding
How to build a successful online business: 1. Find an unfulfilled need 2. Create lead magnets to fill that need 3. Run ads to those lead magnets to build a list 4. Create offers to sell to that list Yep, it's that simple.
The most profitable sales you will likely make will be to sell more to your existing customers. Why? Because cost of customer acquisition for that sale = $0.
Don't sell what's in each module of your course, sell how their life changes as a result of having that transformation in their life.
Value stacking is key to a successful offer. Show them how much it would cost to achieve the same transformation in multiple different ways. Your product is a great value in comparison.
Copywriting essential: Your job is NOT to make people feel x about your product. It's to help them feel x about themselves and their future. Your product is what helps them create that new future. Paint the dream
There's magic in the words "just imagine what your life will be like when..." in your copy.
It's never too late to reinvent yourself. While you're at it, why not reinvent your life into something you really enjoy?
Magic lies in using your audience's words to highlight their needs in your offers. What's your system to find and use their words in your work.
Act Measure Learn Refine Repeat The secret to success!
Fear kills more companies than lack of capital or hard economic times. What is fear holding you back from doing?
Most high 6-figure revenue online entrepreneurs I know have a common problem: They're understaffed! So they're doing everything, and their life suffers as a result. Hire, outsource, whatever, but at this stage, the money is in getting you OUT of the day-to-day business.
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