Zacharias Orlando @EESCopy
Joined October 2023-
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When selling a product, focus on benefits that tap into deep human desires. Think happiness, security, health, and convenience. Primal needs trigger emotions. Making your offer irresistible. It's not just a product; it's a solution to life's core desires.
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Selling the benefits of a product will always give you better results. Why? Customers don’t give a damn what fancy name you give the features. What They Do Want: • A product that will give them results. Want to learn exactly what benefits you should be selling? Stay tuned
Want to keep your readers engaged? Storytelling is the key. Learn how to weave narratives that resonate and make your message unforgettable. Why does this work? Storytelling always was and is part of being human, because of that a story is 22x more memorable than facts alone.
Listen, we all want to be the most disciplined 'Get-Shit-Done' version of ourselves. If you're not there yet, you HAVE to take advantage of any moments of inspiration you have. Ride it til the fuckin' wheels fall off, get as much done as humanly possible. You'll thank yourself.
Ever heard the phrase; 'Headlines make or break it'? It's Factual. Master the art of crafting attention-grabbing headlines, and your body copy is already 70% more likely to be read than the next copywriter.. Just sayin' if you wanted to gain an edge real quick..
Copywriting 101: Research is King. The process MUST begin with you understanding the audience and their needs. Start listening, learning and empathising.
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