@avcanthony_ If going after an avatar that's unserved by the competitor doesn't promise performance and targeting a proven avatar can get you outbid
Then what do we do!?!
@charleyecom I do the same thing, so do a lot of guys. The proven one is your safety net, bonus points on it if the competitor isn't running natives. The 2 new ones target unserved avatars, lowkey common sense.
What doesn't make sense is how the ads fail but i guess its a rep game
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