Ethan Chlebowski @EthanChleb
Learning how to cook will change your life. That’s why we started https://t.co/AeWsRc5hVs I also make deep dive videos on food & cooking (1.8 million on YouTube) cookwell.com Joined August 2019-
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How to properly roll a burrito, a breakdown. The biggest problem I see is your palms are facing down and you start by pulling from the back of the tortilla. Get those palms up. Start from the side to secure the ingredients then aggressively roll! Hope this helps, good luck in…
How to properly roll a burrito, a breakdown. The biggest problem I see is your palms are facing down and you start by pulling from the back of the tortilla. Get those palms up. Start from the side to secure the ingredients then aggressively roll! Hope this helps, good luck in… https://t.co/Rf8TeJcnFs
One of my least favorite ‘food porn’ trends is when people squeeze all the juices out of their meat. I mean I get it, but at the same time, you can just give your meat a gentle touch to show off the texture. I split this brisket into 2 pieces before smoking. Salted both ahead of…
I started smoking a brisket crusted with cumin seeds late last night, specifically to use for a taco I've been dreaming about making.
The smell of freshly cut grass on a crisp 60 degree F sunny morning is absolutely divine.
These are easily in my top 3 favorite tacos of all time. Poblano con queso. First had them in Mexico City then made a video on them a few years back.
These are easily in my top 3 favorite tacos of all time. Poblano con queso. First had them in Mexico City then made a video on them a few years back.
High protein Chicken Pad See Ew. This wok makes two big boy servings. - 728 calories - 54 g protein - 98 g carbs - 13 g fat This has been one of my favorite recipes recently because you can make the sauce ahead of time and use any protein or vegetables you have on hand. The…
One of the hardest parts of being a content creator is feeling the pressure to constantly ask yourself: “Could I be creating more _______? This could be videos, views, businesses, courses, money, etc and oftentimes the answer is something like “Yea…sure” without fully think…
Everything looks great on this menu, but I want Mama Rahm's recipe for classic lentil stew. Give me a big bowl with a nice crusty baguette and I'm happy.
Everything looks great on this menu, but I want Mama Rahm's recipe for classic lentil stew. Give me a big bowl with a nice crusty baguette and I'm happy.
We asked ourselves “How could we make an affiliates page that’s actually useful?” Here are 2 of my favorite features that we built for @cookwellHQ 1. Product FAQs - These are not questions about the specific brand, but questions from a home cook’s perspective “Why not just buy…
I'm the complete opposite.
We just updated our newsletter landing page for @cookwellHQ . Feels so much cleaner now!
I lost 2 lbs while eating whatever I wanted in Mexico City this week. The secret? Stay in a caloric deficit. I did this by walking everywhere, even hit 33,000 steps on Monday (last photo)! First photo -> Yucatán specialty tacos (cochinita pibil, pollo pibil, pollo en…
Three of the biggest problems with the way conventional recipes are presented: 1) Everyone writes recipes differently. 2) They can feel like strict instructions. 3) There’s no built in learning. How our recipes at Cook Well are starting to solve this: 💡 We established cooking…
The history of soy sauce is absolutely fascinating. This next deep dive is gonna be such a good one.
The #1 requested feature when we launched Cook Well was…macros & nutrition information for recipes. I’m pumped to say it’s in the works (and close). @pattammaro has been cooking up some builds that y’all are going to love. Will share more once we have finalized the design and…
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Rollin. One of the most important skills to learn on YouTube is saying no. The best creatives are the best at gatekeeping. People hire me not only to bring big view ideas, banger thumbnails, edit reviews, etc as often as possible but to make sure nothing harmful gets through.…
@EthanChleb PS: And if you wonder if I am qualified to interview you, I once beat down Bobby Flay on his own live national radio show and got him to admit that fresh jalapenos are superior to pickled. Can give you that audio, I have it laying around here somewhere. Cheers.
@EthanChleb I love the process of turning food dreams into things we actually put in our mouths
@EthanChleb 1 of the biggest arguments I got in with my girlfriend was 'what counted as water', she was a water = water pure take and I was 'everything has as ton of water'. I learned that day that being technically right is not that important in relationships 😂
@EthanChleb You could do a video on what degree it needs to be for the freshest smelling grass😂😂
Alright, what the hell, I'm signing up for a half marathon. 7.14-mile training run today. I never thought I'd be able to run distances like this. When I tried in the past, I'd always go way too hard out of the gate and hurt an ankle or a knee. As with many things, proper…
@EthanChleb I can't thank you enough for this. 😉
@EthanChleb @PaddyG96 Ppl def lose sight of it! My vids are 1-2 hrs, but I used to hve a tv review channel & those were 15-30 mins most of the time. Granted my current channel views are way higher (I took paddy’s cohort) but & it’s crazy the difference! Esp if you get 35-50% retention on an hr+ vid!
anyone who wants to learn how to cook, check out cookwell.com or @cookwellHQ
We just updated our newsletter landing page for @cookwellHQ . Feels so much cleaner now!
@EthanChleb I was in bands for years until I burned myself out. I wish I'd known to ask these questions sooner. maintaining some form of "work/life balance" is very important in a job with no official start/end. Thanks for sharing!
@EthanChleb I think my ambitions get ahead of me, for better or worse. I'll be real, I would love a tight 5-8 person team that can do some amazing things.
@EthanChleb For me it is enough but I’m also constantly thinking of the eventual decline which makes me feel like we need to always be growing to make up for that. 🥺
@EthanChleb Thank you for doing this Ethan. It truly is a pain and can sometimes be a deterrent for me to track my calories/macros when I’m making home cooked meals. I’m excited to try this out.
A $2 latte + 4 hours of deep work every morning = stacking wins. Here's everything we've shipped for @cookwellHQ since launch 2 months ago.
@EthanChleb @cookwellHQ Cool!! Only worry is that this page is looking pretty cluttered. Hiding more of this info in modals/popovers may help. Capsules around the terms in product desc. are off center and collide with other text. I know it’s still a WIP tho! Already kicking every other recipe sites ass!
This makes me so happy. My brother Bryan featured in a recent video. He's part of the reason I started @epicgardening but he's never gardened since, and NEVER created any content... We dropped a 47-minute video starting his garden from scratch with him and it's CRANKING on…
The dirty secret of influencer marketing: ~80%+ of influencers DO NOT CARE about anything but $ I see this happen 24/7 in my space. They don't care about product quality, brand (theirs or the brand they're repping), their audience, etc. They just want $$$
100% homegrown dinner: roasted beets w/ feta and pine nuts, charred broccoli w/ cashews, & garden salad w/ avocados Just the appetizers...homemade sourdough pizza after 🤤
Talor Gooch gave us maybe the quote of the year this week, and I couldn't let that go without a song. Here's "Asterisk". Credit: Gabrielle RTs & YouTube subscribes (tinyurl.com/samharropmusic) appreciated! 😊
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