Data, player insights, and strategy for game-makers studios, and publishers. Former Director of Data Science at 2K Games and EA Sports.fletchwork.com Orlando, FloridaJoined July 2026
77 of the 100 most-played Next Fest demos came from the top 7% on wishlists.
You get ONE Next Fest. Who gets found is mostly decided before it starts.
I dug into ~7,300 demos: who broke through anyway, and what Steam's AI label does and doesn't explain.
fletchwork.substack.com/p/what-7300-neโฆ
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