Footstep Comms @FootstepComms
#Communications consultancy specialising in #PR, #socialmedia, events & stakeholder engagement. Advice from @SamanthaDancy 👩💻 footstepcommunications.com Bournemouth, England Joined August 2013-
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Advice doesn’t have to be polished to be valuable (I hope!) Following Saudi National Day this week, here are my unscripted thoughts (complete with a few “umms”!) on what it’s really like moving to Saudi Arabia, both personally and professionally 🇸🇦
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Saudi media on the rise: 2023 — SAR 6B 2024 — SAR 16B 🚀 A fast-growing sector driving creativity, investment & communication. #SaudiNationalDay #SaudiArabia #Media
Happy Saudi National Day! 🇸🇦 Celebrating the Kingdom’s journey of heritage, resilience, and vision for the future. #SaudiNationalDay
New blog: “Pressing Matters: How to Host Media Events Journalists Actually Want to Attend.” #PR #MediaRelations footstepcommunications.com/from-press-pas…
5 tips for hosting successful media events: timing, focus, spokespeople prep, bilingual support & smart follow-up. #PR #MediaRelations
#TerminologyTuesday: Media Roundtable = small, invite-only journalist event focused on conversation, not spectacle. #PR
📊 74% of journalists value media events for credible access + relationships - not gimmicks. #MediaRelations #PRInsights
New blog: From Training Room to Newsroom - why PR starts with people footstepcommunications.com/from-training-…
Training is reputation insurance. Media prep, crisis drills, storytelling = credibility.
✨ #FridayFlashback ✨ Going back through my training folder in preparation for some upcoming sessions and it reminded me why I love this side of my work. If you’re keen to brush up on your PR or comms skills, drop me a message - I’d love to connect. #PRTraining #FridayFlashback
📚 #TerminologyTuesday: Comms training isn’t just media skills. It’s strategy, channels, crisis, internal, events — the toolkit every business needs to communicate with impact. #PRTraining #CommunicationSkills
💬 LinkedIn says communication is the top skill employers want in 2024. And it’s not just “good speaking.” It’s listening, presenting, persuading, writing clearly, and tailoring messages to your audience. In PR and beyond, comms is the superpower. #CommunicationSkills #PRTraining
60% of Middle East consumers prefer brands that give back. Charity isn’t just goodwill - it’s a PR advantage when done authentically. Read our new blog: footstepcommunications.com/charity-as-com…
3 charity x PR tips: 🎯 Align with brand. ⏳ Commit long-term. 🌍 Localise to culture. Authenticity is key. #PRTips #InternationalDayofCharity
A cheeky #ThrowbackThursday to the start of my career - a bit of lighthearted fun(!) in honour of #InternationalDayofCharity tomorrow… Yes I was that daffodil! 🌼
This week’s #TerminologyTuesday is all about CSR: Corporate Social Responsibility. In the Middle East, CSR is deeply tied to culture and community values. For PR, it means brands must align with authentic causes to earn trust.
I started my career in the charity sector, working in Community Fundraising for @mariecurieuk & working in PR across the region over the last 2 decades, I’ve seen firsthand how purpose-led campaigns resonate in the Middle East #InternationalDayOfCharity
🎥 September reset: 3 PR tips to refresh your messaging + strategy for Q4. Watch now ⬇️
📖 New blog: Back-to-school isn’t just for students. September is the ultimate reset moment for brands. Here’s why ⬇️ footstepcommunications.com/back-to-school…
This is what work has looked like for me the last fortnight… 🤯 Last week of summer camp cancelled without warning + school not being ready to open & communicated at the last minute = 2 weeks of absolute unplanned-for carnage trying to juggle a hectic workload and a 4 year old
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