Every coin backed by real cattle. Creator rewards buy tokenized livestock, growing a real herd beneath your token and paying holders in $HERD.herdprotocol.comJoined July 2026
This is the first time a real livestock asset class is being plugged directly into @pumpfun's bonding curve.
$HERD is backed by Charolais cattle. Every trade generates fees that acquire more tokenized cattle, increasing the size and value of the permanent herd behind the token.
28 head and growing.
herdprotocol.com
Right now, every coin launched through Herd can be backed by one of 8 cattle breeds.
- Angus
- Hereford
- Wagyu
- Longhorn
- Brahman
- Charolais
- Simmental
- Holstein
These breeds are the most liquid and commercially traded cattle across Brazil.
Every token is paired with a breed at launch, and the value of its herd is tied to the underlying market value of that cattle. $HERD
Herd is bringing a new asset class to @pumpfun.
For the first time, memecoin trading can continuously build exposure to real livestock.
Launch a coin. Choose its breed. Trade it. Grow the herd behind it.
Each coin has its own herd.
At launch, you choose the cattle breed that backs the token, such as Angus, Wagyu, Hereford, Longhorn, Brahman, Charolais, Simmental, or Holstein.
From there, every trade contributes to acquiring more of that breed.
So the flywheel is simple:
Trading volume → creator fees → tokenized cattle → permanent herd + holder yield.
The more a coin trades, the more real livestock accumulates behind it.
Every coin backed by real cattle.
herdprotocol.com
The cattle acquired by the crank are split two ways.
70% is branded into the coin’s permanent herd and held in the reserve. That backing is never sold, so the herd can only grow as more trading fees are converted into livestock.
The remaining 30% is distributed pro rata to holders as tokenized livestock yield.
No staking. No lockups. No claim button. Hold the coin and the system handles the rest.
How it works:
Every coin launched through Herd uses @pumpfun's bonding curve, but instead of creator fees going to an individual creator, they flow into the Herd crank.
That fee stream is what powers the entire system. As the coin trades, the crank uses those fees to acquire real tokenized cattle of the breed chosen at launch.
More volume means more fees. More fees means more cattle added behind the coin.
In Brazil, cattle are already being brought on-chain as real-world assets. Individual cows can be digitally represented and used as collateral for agricultural financing. Livestock is becoming an on-chain asset class.
Introducing herdprotocol.com, the first launchpad built on @pumpfun's bonding curve where every coin is backed by real tokenized cattle.
When a coin launches through Herd, you choose the breed of cattle that will back it. Every trade generates pump.fun creator fees, and those fees are routed through the Herd crank to acquire tokenized cattle of that breed.
70% of the acquired cattle is branded into the coin’s permanent herd and is never sold. The remaining 30% is distributed pro rata to holders as livestock yield, every 5 minutes.
As the coin trades, the herd grows beneath it, creating an expanding reserve of real livestock behind the token while holders receive exposure to the cattle being accumulated.
Every coin backed by real cattle.
herdprotocol.com
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