How I Built This @HowIBuiltThis

A podcast about innovators, entrepreneurs, idealists, and the movements they built. Created and hosted by @guyraz💡 wondery.com/shows/how-i-bu… Joined July 2016

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How I Built This @HowIBuiltThis

4 weeks ago

Two cousins. Zero baking experience. They signed a lease for their first cookie shop… without a recipe. Used A/B testing on strangers to perfect it. Data chose milk chocolate over semi-sweet—@crumbl’s first hero cookie. Now: 1,000+ stores, $1B sales, zero outside funding.…

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