Joanne Cole @JColePRTips
Prez, PR firm Cole Communications / Emmy-Nominated writer / All-around creative thinker with heart / jcolecomm.com New York City Joined September 2009-
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Some clients want social media, some want traditional | What matters is what the target audience is reading / watching
Biggest website complaint? Too much to read | Be Clear, Clean, Concise
Some are born great, some achieve greatness and some invest in public relations – anonymous
Your personal brand should accurately reflect the way people perceive you
To create a strong personal brand think of 3 adjectives U want people to use to describe U
As Journalism Changes So Must You from America’s Newspaper @usa TODAY http://bit.ly/afGXFM
Bullet points. Bullet Points. Bullet Points. Keep pitches pointed and relevant to the reader | THIS IS NOT ABOUT YOU!!!
News outlets only want info that’s NEW re: services, products, ideas, approaches, solutions, trends
New Media, Traditional Media, it’s all the same | ALL media loves a solution | What can you offer?
I’ve said it 100 times | U must differentiate URself from the competition | The Donald said it last nite on Celebrity Apprentice
PR 101: Streamline your message - Apple's 1st logo was a man sitting under a tree | now it's just the apple
Before U pitch jot down UR Talking Points | prioritize ‘em and keep ‘em short | I highlight key words
So Fundamental: Tell journalists how your client differs from the competition and for God’s sake be specific!
A bio is a “personality on paper” | one must paint a picture, tell a story and intrigue the reader
PR cost 1/10 that of advertising + it’s an editorial endorsement. Let clients know the $$$ value of your work
You can make a million and lose a million but you can only lose your reputation once
Biggest PR mistake is lying to a journalist including knowingly misleading them
Going OnAir? Network does hair + make-up. Local it's DIY. Use powder to avoid a shine + blush for color [men too]. Women, use lipstick
e-Gads this is simple ~ How to Write a Press Release: http://bit.ly/9kxntF
From rogaine to religion we’re all selling something. Believe in your product (yourself, your client, whatever) or it won’t sell

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