Samuel Hess @LessEgoMoreData

The insider scaling strategies of PSG. A $70M+ fan-powered DTC machine. Their official store is turning global fandom into Ecom growth- -pulling in over $70 million in annual revenue. PSG isn’t just dominating on the pitch. It’s a masterclass in brand hype, limited drops, and…

We helped KICKZ triple their conversion rate in 24 months. The numbers: → Conversion rate more than tripled → €47,000 in additional sales from one test → 84 A/B tests ran to get there Here’s the kicker: It wasn’t from more traffic. It wasn’t from increasing ad spend. It…

Removed currency symbols from product pages to "reduce price fixation." Revenue dropped 2.25%. We took the € symbol off all product listing pages and added a note in the footer explaining that prices were in Euros. The theory was that people would focus less on price and more…

Boost sales by highlighting product origin 🇩🇪 We tested a simple tweak: making the "Made in Germany" label more prominent on a product page. The result? +1.79% increase in revenue per user (a boost of €100K in annual revenue!) Here’s how to highlight your product’s origin to…

KICKZ came to us in 2022 with a horrible 0.59% conversion rate. They were struggling to turn a profit after being sold from Zalando to a different investor. Everything was hectic and chaotic. Instead of throwing money at ads, we dug into the data. Watched 40+ hours of session…

Why you NEED a well-thought-out USP section... We ran a simple test for BlackRoll, strategically showcasing their key USPs: - 90 day trial period - Made in Germany - Free shipping & returns The result? +5.52% increase in revenue Here’s how to place your USPs for maximum…

One extra photo turned browsers into buyers (+€25K/month), making a huge difference in buying behavior. The test: Added a top-view photo showing fried eggs cooking in a pan to product image galleries. The results: - Conversion rate: 6.39% → 6.75% (+5.63%) - ARPU: €8.94 →…

The insider scaling strategies of Emirates. A $30B+ global aviation giant. In 2024, Emirates surpassed $30 billion in annual revenues, solidifying its position as one of the world’s leading airlines. Emirates is more than just a flight service. It’s a masterclass in luxury…

This "engagement" feature cost us 1.17% in revenue. We put a wishlist icon with a red notification badge in the sticky navigation. Figured it would push people to actually buy their saved stuff. What we changed: - Added wishlist icon to sticky navigation - Put a red badge…

How to NOT optimize for returning users (and what we learned) We tested adding a “hurry up, items in your cart are in demand” message for returning users. The result? → Conversion rate dropped → AOV decreased by 3.34% Here’s what we learned about using scarcity:

A €100M+ Ecom company had zero A/B testing experience. Today, they run 10% more efficiently and are heading toward €1 billion. KoRo reached out with a common issue: tons of traffic but leaving money behind. We implemented 3 targeted tests on their site. Final outcome:…

We added new product announcements to the header bar. Revenue went up 2.04%. We put new product info in the header to see if highlighting fresh arrivals would get people to buy more. What we changed: - Added new product announcements in the header bar - Made latest arrivals…

Your website is your first impression. And you only get one. But not all designs are created equal. Here’s how bad design stacks up against good design: 1. Focus - Bad: All about looking pretty. - Good: Built to drive results with user experience in mind. 2. Navigation -…

This checkout tweak made us an extra €36K per month. 3 buttons beat a dropdown with 6 options. We switched the gender selection from a dropdown menu to 3 buttons: Frau, Herr, Divers. What we changed: - Swapped dropdown for visible buttons - Cut from 6 options down to 3 -…

The insider scaling strategies of L’Oréal. A $40B+ global Ecom empire. In 2024, L’Oréal surpassed $40 billion in annual revenue- -cementing its position as the world’s #1 beauty company. L’Oréal isn’t just lipstick and skincare anymore. It’s a masterclass in brand building and…

This simple cart fix added $150K+ in revenue/year Most brands create unnecessary friction in the cart - without realizing it. We tested a simple tweak. The result? +3.02% revenue uplift (just by reducing uncertainty). Here’s how to maximize conversions on your Cart page:

Most brands want CRO wins. Few have the patience to earn them. KICKZ stuck with the process, and turned low conversions into real, repeatable revenue. When KICKZ came to us, their situation was rough: → 0.59% conversion rate → Barely breaking even What we did: We ran 84+…

We changed product image backgrounds sitewide to improve contrast. Revenue dropped 6.08%. We switched from white backgrounds to gray backgrounds on all product images, thinking better contrast would help people spot products faster. What we changed: - Added gray backgrounds to…

Here's what I've learned from analyzing & optimizings 100s of online stores: Even the best brands struggle to pinpoint what's making their users drop off in their funnel. → 70-80% of users leave on the product page itself → 85% drop-off from cart page to checkout is common…

Our client lost $100K with a no brainer offer (that’s why we test everything...) Not every "guaranteed-to-work" strategy actually works. We tested adding a “Try for free for 90 days” badge to a €90 pillow, expecting to boost trust & conversions. The result? +2.65% CR but…