Samuel Hess @LessEgoMoreData

This simple cart fix added $150K+ in revenue/year Most brands create unnecessary friction in the cart - without realizing it. We tested a simple tweak. The result? +3.02% revenue uplift (just by reducing uncertainty). Here’s how to maximize conversions on your Cart page:

This €100M+ Ecom brand had never A/B tested before. Now they're operating 10% more efficiently and scaling toward €1 billion. KoRo came to us with this exact problem - massive traffic, but money left on the table. We ran just 3 strategic tests on their website. Total…

7 Levels of CRO Mastery That Drive Business Growth (And how to master each one) Level 1: Awareness ↳ Understand CRO fundamentals and why they matter ↳ Learn how CRO directly impacts business growth Level 2: Data Collection ↳ Master gathering user behavior data ↳ Set up key…

Redesigned navigation menu boosted revenue by 3.2% This test will completely change how you think about "Small UX improvements." We took their text-heavy menu and transformed it with product icons and a better category structure. Nothing fancy - just grouped their products…

This payment tweak made $100K+ in extra revenue... Rising prices are hurting conversions - but you can offset the impact. We tested a simple tweak. The result? - APRU: +2.15% - AOV: +0.58% Here’s how to make your products more affordable to a broader audience:

The insider scaling strategies of Victoria’s Secret. A $6B+ global Ecom brand. In 2024, Victoria’s Secret generated over $6 billion in revenue. It’s more than lingerie and pink branding. What started as a mall retail powerhouse… is now a global case study in digital…

The simple hack that added €50K more during a sales event Most brands leave money on the table during sales events. We tested a simple tweak - adding a "Best Deal" badge to key products. The result? +1.95% revenue uplift. Here’s how to maximize your revenue during sales…

Every business dreams of scaling revenue without pouring more money into advertising. We helped SNOCKS make that a reality When they first approached us, their revenue per user sat at just €2.01, and momentum had completely flatlined. We transformed that through: → 350+…

We removed lids from pan photos and made €18K extra per month One tiny product image change. Massive revenue impact. What we tested: Removed lids from all pan photos on product listings. Just showed the pan itself. The numbers: - Conversion rate went from 3.20% to 3.28%…

One little tab turned into €45,622 extra revenue for our client We included a discount tab on product pages; the outcomes were self-evident: ✅ Increased revenue per user (RPU) of 4.5% ✅ Additional income of €45,622.68 throughout the test period ✅ Quicker and simpler…

90% of shop relaunches fail - Here’s why Thinking of a full redesign? Think again. Most relaunches kill conversions and burn cash. Amazon never did a full redesign - and they 4x their revenue. Here’s why small, tested changes always win:

I built a multi 7-figure agency in my early 20's. Without spending a single dollar on advertising How? By focusing 100% on building a high-quality service that consistently delivers results. I'm a big believer that if our clients do well (results-wise), we will do well in the…

The insider scaling strategies of Calvin Klein. A $9B+ global Ecom brand. In 2024, Calvin Klein’s revenue crossed $9 billion. It’s more than just underwear and minimalism. What began as provocative billboards in the ’80s… is now a global machine of brand power and digital…

We made €150K+/year by changing one product detail Retailers assume customers always notice product names. Turns out, they don’t. We tested moving the product name above the image - so it’s seen instantly. The result? A 1.87% revenue increase A simple fix that stops users…

Not all ecommerce platforms are created equal. Here’s how the top platforms stack up: • Shopify: 1.75M merchants, $319B in sales. • WooCommerce: Powers 6.5M sites, 23% market share. • Magento: Used by 250K sites, $155K+ avg annual revenue. • BigCommerce: Trusted by 150K…

A little countdown text increased revenue €7K–€30K extra/month. Calling out next‑day delivery removed hesitation and lifted both conversion and AOV. All we did was add a little countdown under the add-to-cart button showing exactly how much time was left to get next-day…

How reducing choices increased revenue by €350,000 By analyzing session recordings, we found: Too many choices → Decision paralysis → Abandoned carts. We simplified the selection - and unlocked > €350K in extra revenue. Here’s how it worked (and why less is often more):

€44,620/month was hidden in the layout. All it took was moving a price tag. Sounds crazy- -but that’s the power of Gestalt psychology in Ecom. We ran a test for OCEANSAPART where we changed just one thing: 👉 We placed the original price right next to the discounted one- -so…

We added Instagram-style category bubbles, and revenue jumped nearly 2%. Visual category shortcuts cut friction and guide users directly to purchase. The test: - Added Instagram style category stories at the top of PLPs - Organized them by relevance - Made it dead simple to…

HUGO BOSS & Lacoste win online with $7.3B in sales. If you run an Ecom brand, this is a must-see. They aren’t just leaders in fashion- -they’re digital powerhouses crushing it online. I went deep into both brands to see how they convert, increase AOV, and build brand…