Lessiter Media @LessiterMedia
As a content-driven company, we leverage leading-edge technology to deliver critical information to our audience in print, in person, online and on demand. lessitermedia.com Brookfield, WI Joined May 2011-
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Cracker Barrel’s logo redesign wiped out millions in market value—and customer trust. Branding succeeds when it evolves, not overwrites. What’s your brand built on? #MarketingMinute ow.ly/Zww450WRA20
We tested HTML vs. plain text emails — and the winner might not be what you’d expect. See which style drove higher click-throughs and the pros and cons of each in this #MarketingMinute ow.ly/F1yp50WOban
Marketers often treat alt text as a checkbox for accessibility. But it’s also a quiet SEO workhorse. Almost 19% of Google’s SERPs show images—if your alt text isn’t optimized, you’re missing a valuable traffic source. #MarketingMinute ow.ly/WPi050WJxyj
AI is changing how people search — and how your content gets found. Discover the difference between SEO and GEO, and how to optimize for the AI search shift. #MarketingMinute ow.ly/pbMn50WGjI9
"We never know when our last sunrise will be. What we’ll do today impacts how we’ll be remembered tomorrow. Don’t waste it." — Mike Lessiter, president @LessiterMedia 🎤 lessitermedia.com/lessiter-link/…
It's hard to pick just a few key takeaways from a day filled with absolute 💎s! #GLS25 @GLNsummit
AI search tools like @Google AI Overview and ChatGPT (@OpenAI) are disrupting traditional SEO, offering direct answers that reduce website clicks. This shift calls for a content strategy that speaks to both search engines and AI systems. #MarketingMinute ow.ly/fYtM50WC15u
Today & tomorrow, several @LessiterMedia managers are taking time to attend @GLNsummit & we're ready to bring these ideas back to our team & continue to level-up. As football coaching legend Nick Saban said, never get complacent even when you reach the top of the mountain. #GLS25
Today's ASPIRE meeting gave us a chance to reflect on Q2 and look ahead at exciting things in the works! Mike & Frank Lessiter also took time to recognize the incredible people @LessiterMedia & dedication each person puts into what they do for our clients, customers & each other.
Paid advertising isn’t just about visibility — it’s about strategic growth. Reach the right audience, control your message, and build momentum. #MarketingMinute ow.ly/X0VO50WyB3O
Retention marketing works because existing customers are 60–70% more likely to buy from you again. New ones? Just 5–20%. Focus on who’s already in the door. #MarketingMinute ow.ly/NqOh50Ww1et
When you’re scrolling on social media, how often do you actually click “read more” or follow a link? Zero-click content is a strategy that delivers the information your audience needs directly in the post, with no need to leave the platform. #MarketingMinute
Sponsors boost event ROI by using digital tools like event apps to increase engagement and generate qualified leads—ask your organizers about app integration to get the most from your sponsorship. #MarketingMinute ow.ly/e4KH50Wtq5g
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