Lessiter Media @LessiterMedia
As a content-driven company, we leverage leading-edge technology to deliver critical information to our audience in print, in person, online and on demand. lessitermedia.com Brookfield, WI Joined May 2011-
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Negative reviews happen—how you respond matters. Here are 4 ways to handle negative PR and build stronger customer trust. #MarketingMinute 🔗 ow.ly/2sZX50X2uAA
Frank Lessiter hosted an interactive presentation with our team today on the value of paying attention to details and maintaining our commitment to excellence in everything we do. Afterward we surprised Christopher Nielsen with a Happy Birthday at his desk — 60 years today! 🥳
We celebrated a mountain-moving level success here at @LessiterMedia with the completion of the 148-page @Shortliner history book, sent to the printer yesterday afternoon! With 100% final approval from FEMA, we took to the celebration bell to recognize everyone here #RingTheBell
Netflix changes cover art based on what you watch — and it works. 🎯 Learn how to apply this personalization strategy to your own content. #MarketingMinute ow.ly/SHqg50WZ3rI
ON THE FINAL LAP — @FEeditors are hard at work in the final stages of the 146-page book commemorating the history of @Shortliner. This project has been a true team effort! Michelle Drewek is doing a full-day proofread of this historical book from cover to cover tomorrow. #LETSGO
Mistakes in marketing aren’t always bad. Learn how “typo marketing” turns errors into attention-grabbing strategies with real campaign examples. #MarketingMinute ow.ly/GImq50WVXst
"Pressure creates diamonds, but it also crushes cars. Learn from the mistakes when you make them — own them. Mentor from the mistakes when your teammates fumble — grow them." Michelle Drewek unpacks 7 key business takeaways inspired by @F1Movie: lessitermedia.com/blogs/driving-…
Cracker Barrel’s logo redesign wiped out millions in market value—and customer trust. Branding succeeds when it evolves, not overwrites. What’s your brand built on? #MarketingMinute ow.ly/Zww450WRA20
We tested HTML vs. plain text emails — and the winner might not be what you’d expect. See which style drove higher click-throughs and the pros and cons of each in this #MarketingMinute ow.ly/F1yp50WOban
Marketers often treat alt text as a checkbox for accessibility. But it’s also a quiet SEO workhorse. Almost 19% of Google’s SERPs show images—if your alt text isn’t optimized, you’re missing a valuable traffic source. #MarketingMinute ow.ly/WPi050WJxyj
AI is changing how people search — and how your content gets found. Discover the difference between SEO and GEO, and how to optimize for the AI search shift. #MarketingMinute ow.ly/pbMn50WGjI9
"We never know when our last sunrise will be. What we’ll do today impacts how we’ll be remembered tomorrow. Don’t waste it." — Mike Lessiter, president @LessiterMedia 🎤 lessitermedia.com/lessiter-link/…
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