Jessica Lin @LinJessica

@BSB_IMC Differentiated the Inbound and Outbound marketing, marketers should chose the right one for their company. goo.gl/G5a1EY

@BSB_IMC Here are some marketing issues that may cause the ethical problems, which marketers need to pay attention to.goo.gl/p2Sa8N

@Dr447 Example:Against Battered Women on YouTube channel. youtube.com/watch?v=s5lULB… #bus447f

@BSB_IMC Marketers are not selling the product, but encouraging customers to buy. The effective sales promotion: entrepreneur.com/article/204860

@BSB_IMC How to measure the company' s publicity and PR effectiveness? Here are some suggestions. Check this out! pivotcomm.com/how-to/7-ways-…

@BSB_IMC "The Fox" tells us that even a simple "stupid" idea can be viral. The rhythm is memorable, and there is just no reason to hate it.

@JosOne2 @BSB_IMC In my point of view. I think it is witty to do this. But may be unethical sometimes～but it is worth to do it.

@Dr447 Canadian currency weakens after the shutdowm. Cuz the independence on economy and politics, no or little influence on EU. #bus447d

@BSB_IMC The consumers' needs and values are changing over time. Dove did a great job on it's campaign to satisfy the different needs.

@BSB_IMC One of my favorite ad, creative ideas, totally speechless. What memorable and effective ads . Any thoughts? designtaxi.com/news/359432/Br…

@emtreen @BSB_IMC Does this mean that the company's positioning strategy failed, if it doesn't align with what in their customers' mind?

@Dr447 Basically, Apple is trying to attract more customers with lower purchasing power by doing this product extension. #bus447-2

@elvexu @BSB_IMC Dove is one of my favorite brand. They can always bring us something thoughtful. Emotional appeal has been used. Great one!

Dove ad: youtu.be/litXW91UauE It's my favourite ad, and I think it's peripheral. The company really knows who they are. @BSB_IMC

@LaetitiaBlt @BSB_IMC I think marketers do emotional appeal cuz people like something personal. They want the interaction with audiences.

@BSB_IMC I think our surroundings and our emotions while exposing to the ads may affect the routes to attitude change.

@BSB_IMC I am so excited to hear that this course is a practical course. It will help me a lot in the future jobs~~