I wholeheartedly agree. It can be challenging for brands to find creators with just the right fit. But we know that taking the time to find the right creators leads to better ROI.
I wholeheartedly agree. It can be challenging for brands to find creators with just the right fit. But we know that taking the time to find the right creators leads to better ROI.
Would also be great if people spent a touch more time vetting those they *do* choose, to ensure what they are claiming to be is legitimate. I'm a little tired of watching people talking about their work ethic, preaching positivity - and viewbotting their way into sponsorship opportunities paying them for hundreds of viewers and only delivering 20 real ones.
@LowcoTV Not just better ROI, but healthier dev/creator relations, and sustained mutual benefit for all parties. However, when unqualified individuals get hired for IR/IM positions, or conflicted parties are allowed to run campaigns, creators and the brands themselves lose.