Making Media @MakingMediaPod
How to build a media business by two outsiders learning the craft. We talk to great media operators to share & learn their lessons. A @joincolossus production. pod.link/1662094664 Joined January 2023-
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"Non-Traditional Monetization" is on the chalkboard under Matt's Favorite Business Topics. The tactics make for the most fun stories. But understanding the limitations to scaling is equally interesting.
"Non-Traditional Monetization" is on the chalkboard under Matt's Favorite Business Topics. The tactics make for the most fun stories. But understanding the limitations to scaling is equally interesting.
We’re back…
New episode of Making Media today. @ReustleMatt and I sat down with @danshipper to talk @every, its publications, new start-up incubations, his great AI podcast, and more. Really insightful hour on media business models and delivering high-quality content. Dan is the man.
Today's episode!
A top addition to my content diet: Feed Me by @Emily_Sundberg - Why are blue Saratoga water bottles everywhere? - What makes a beauty/wellness product take off? - What is a24 up to? Read today about things that will be mainstream in 6 months. @MakingMediaPod out now
Today’s Making Media is with the CEO of @GoalhangerPods - Jack Davenport. Goalhanger has quickly become the biggest independent podcast network in the world (outside of the US) with ~30 million monthly downloads. Fun to learn about their model and share stories.
Today's episode with @pkafka is now live.
I had a blast talking with @domcooke and @ReustleMatt on Making Media this week. They are building something special at @joincolossus and it was fun going from long-time listener to first-time caller.
I had a blast talking with @domcooke and @ReustleMatt on Making Media this week. They are building something special at @joincolossus and it was fun going from long-time listener to first-time caller.
New episode on @matter with co-founder @benspringwater. Ben will help you read better ideas. We guarantee it.
New episode on @matter with co-founder @benspringwater. Ben will help you read better ideas. We guarantee it.
To describe these first weeks of 2024 as packed would be an extreme understatement. Beyond the pages of @theaircurrent, our editorial team has been busy across the internet, lending our perspectives and reporting to @flightradar24, @MakingMediaPod & @wendoverpro.
To describe these first weeks of 2024 as packed would be an extreme understatement. Beyond the pages of @theaircurrent, our editorial team has been busy across the internet, lending our perspectives and reporting to @flightradar24, @MakingMediaPod & @wendoverpro.
Today we take to the skies with an excellent discussion on what it takes to build a successful subscription-based media business.
Today we take to the skies with an excellent discussion on what it takes to build a successful subscription-based media business.
Today's @MakingMediaPod is a replay of a conversation I think about weekly. @ReustleMatt's conversation with audio genius @SpikeEskin. If you have a podcast or want to start one, you should listen. I am yet to hear anyone talk about the role of a host as clearly as Spike.
An insightful "reflection" episode with @TheAuthletic. We covered a lot of topics - but a few favorites: - Building for users (not advertisers) - Finding local moats - Talent as a funnel - Arming your team with Data The Athletic will always hold a special place in my heart.
I knew @KylePorterCBS had a good sense of humor - but his thoughtful introspection surprised me. It comes across in this conversation but I'd also encourage you to read the writing he's done beyond the golf world. He's one of the fastest additions to my "good people" list.
I knew @KylePorterCBS had a good sense of humor - but his thoughtful introspection surprised me. It comes across in this conversation but I'd also encourage you to read the writing he's done beyond the golf world. He's one of the fastest additions to my "good people" list.
@domcooke @KylePorterCBS @ReustleMatt @MakingMediaPod So excited to listen to this! @KylePorterCBS is not only one of the best golf writers out there but also thinks critically about media, content, and distribution, and how all of that is changing.
Going back to the Sports Media world today. Tune in.
Going back to the Sports Media world today. Tune in.
More B2B companies want to build media companies, but media companies are hard to build. Marketing and audience building require two different skillsets. In an interview on @MakingMediaPod, @seangriffey, says this is part of the thesis behind his B2B media company, Industry…
Go behind the scenes of Making Media in its first year in production.
Go behind the scenes of Making Media in its first year in production.
There are an unlimited number of ways to make money in media - as long as you serve your audience. I had the chance to share how we’ve built FreightWaves & FLYING to monetize our audience through commerce on this episode of Making Media.
There are an unlimited number of ways to make money in media - as long as you serve your audience. I had the chance to share how we’ve built FreightWaves & FLYING to monetize our audience through commerce on this episode of Making Media.
There are tons of practical reasons to listen to this. But the biggest draw is how much fun @FreightAlley is having here - he's bouncing off the walls in the best way. Media, when done well and fearlessly, is FUN. There's a reason Citizen Kane isn't about an accountant.
There are tons of practical reasons to listen to this. But the biggest draw is how much fun @FreightAlley is having here - he's bouncing off the walls in the best way. Media, when done well and fearlessly, is FUN. There's a reason Citizen Kane isn't about an accountant.

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