Michael | YouTube Scriptwriter @MichaelYTScript

Validating the click is the FIRST TRUST BUILDER.

The first rule of the hook? Validate the click. The audience has a problem they need solving - let them know they're in the right place.

The 80/20 Rule for Scriptwriting: 20% of your steps (idea selection, research, insight, outline, hooks) ... ...create 80% of your final impact (clarity, retention, likes and shares). Abe Lincoln said, "Give me 8 hours to chop down a tree, and I'll spend the first 6 sharpening…

What goes into a great hook? And what shouldn’t? This should help:

There's only one secret to making your video ideas INSTANTLY relatable. Storytelling. Storytelling is the difference between watching a really good movie and sitting through a boring lecture. When you watch a great movie, you don't just learn information - you experience it.…

x.com/MichaelYTScrip… Here's the answer: Target Audience: People who saw Superman (or are thinking about seeing it), and didn't agree that it was a good movie Pain Point addressed: They didn't like it, but can't articulate why. Or they need someone to validate their opinion

Michael | YouTube Scriptwriter @MichaelYTScript

4 days ago

x.com/MichaelYTScrip… Here's the answer: Target Audience: People who saw Superman (or are thinking about seeing it), and didn't agree that it was a good movie Pain Point addressed: They didn't like it, but can't articulate why. Or they need someone to validate their opinion

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THE CREATOR WHO CRIED WOLF...SO THE ALGORITHM STOPPED CARING If your promise isn't paid off in the first 30 seconds, it's like crying wolf 3X in a row. The FIRST TIME: your title says what to expect...but the first line of your video doesn't. THE SECOND TIME: your thumbnail…

Bad news: YOU CAN'T MAKE VIDEOS FOR EVERYONE Good news: This Makes Writing Easier Today's lesson: The Following Title and Opening Hook Have a Clear Audience & Pain Point Addressed I'll say what that is shortly. TITLE: What the critics FORGOT to say about Superman (2025)…

An Editor and A Scriptwriter Walk into a Bar: Who's Leaving with The Hot Girl? It's gotta be the editor. He's got it all - great timing, smooth, good-looking. His pickup line is well-cut with seamless transitions and picture-perfect delivery. But there's a problem: she's…

Dear YouTuber, If you only had 20 seconds to crush a job interview, what would you say? INTERVIEWER: "So, tell me about yourself, Bob." YOU: I'm from West California, youngest of 5 kids, moved here when I was womp-womp-womp-womp-womp-womp. The interviewer just tuned out and…

No one seems particularly excited about the release of Captain Marvel 2 next month. So I decided to celebrate this lack of enthusiasm by wiping the dust off an old piece I wrote back in 2019 with the release of the first movie. WARNING: it's a scathing review! Read with caution!