Mogi I/O @MogiOTTSolution

News at 9 PM is history. India now consumes news on demand — while commuting, over lunch, or in between binge-watching a series. OTT is rewriting the rules of news. Traditional TV and print news can’t keep up with the digital-first, mobile-first generation. Switching channels or…

All purchase decisions are emotional. Then why do brands rely on image-heavy, information-driven catalogues on their D2C platforms? Images are transactional, while videos press the emotional buttons Videos can inspire, educate & build the brand's relationship with their…

Lately, I’ve been noticing a fascinating shift in the Indian film industry. Filmmakers are no longer just relying on cameras, crews, and sets — many are now building AI-powered businesses. 👉 Ajay Devgn launched Prismix and Lens Vault Studios to blend AI with creative…

If you’ve been guilty of doomscrolling (like most of us), chances are you’ve come across micro-dramas. Those 90-second emotional rollercoasters that feel like a daily soap but in snack-size. The way we consume entertainment has flipped. Mobile-first isn’t a trend anymore—it’s…

Startups like Flick TV, Kuku FM, EloElo, Quick TV, and Chai Shots are scaling fast. Even heavyweights like Balaji Telefilms, Zee, and Amazon MX Player have entered the fray. Why? Because micro-dramas are shaping up to be India’s next $10 Bn content category. The Boom: Flick TV…

The GST Council has reduced tax on cinema tickets up to ₹100 — from 12% to 5%. A big boost for single screens and smaller towns. Does that mean that a pay-per-view OTT where "ticket" is priced under ₹100 can also charge 5% GST instead of 18% GST Tax experts —your views are…

Last week, I stumbled upon a show called The CEO’s Secret Wife — not on Netflix or Hotstar, but in 45 bite-sized episodes designed for a tea-break binge. Think cliffhangers, fake marriages, and family drama… packed into 2-minute bursts. Sounds niche? Not anymore. Micro-dramas…

India’s OTT industry is booming 📈 But launching your own platform doesn’t need Netflix-level budgets. Discover the top OTT providers in India + why white-label OTT platform providers are the future 🎬 👉 mogiio.com/top-ott-provid… #OTT #Streaming #WhiteLabelOTT

How D2C brands can improve CAC to LTV by focusing on Average Basket Size Root Cause Analysis of current issue – huge dependence on FB / Insta / Google for customer acquisition, even to get existing customers back Why? Because customers consume content on Insta, see ads, and…

This Ganesh Chaturthi, let’s remove barriers to your digital growth. Launch your own OTT platform with Mogi I/O. 🙏 #GaneshChaturthi #OTTPlatform #ganapatibappamorya #VinayakaChaturthi2025

Why Only 2–3% of Indians Watch Films in Theaters — And How OTT Can Bridge the Gap Bollywood actor Aamir Khan recently revealed a startling fact: only 2% of India’s population — roughly 3 crore people — watch even the biggest hits in theaters. Speaking at the World Audio Visual…

Mogi I/O Smashes OTT Payment Barriers in the Middle East At Mogi I/O, we don’t just power OTT platforms — we help them grow. And today, we’ve taken a massive step forward. Backed by Google Cloud Platform, we’re officially rolling out Direct Telco Billing for OTT payments across…

India’s OTT story is no longer just about metros. The real revolution is unfolding in Tier-2 and Tier-3 cities — where millions of viewers are hungry for content that speaks their language, culture, and identity. According to recent reports, over 80% of India’s new internet…

Open your phone, scroll for 30 seconds. Chances are, you’ve just consumed 50+ feet of content—without even blinking. That’s the power of vertical, short-form video. And India’s OTT industry is waking up to its explosive potential. A recent Redseer Consulting report pegged…

Over the last decade, e-commerce has transformed dramatically. Brands that once relied on marketplaces like Amazon or Flipkart alone are now thriving independently with their own D2C websites by following a multi channel strategy Take Mamaearth, BoAt, or Lenskart — they…

In a world dominated by Bollywood blockbusters and global franchises, something unexpected is happening — local, relatable, regional stories are winning. Take Amazon Prime Video’s Panchayat for example. No big stars. No over-the-top production. Just grounded storytelling set in…

The numbers are out. And they’re massive. According to Chrome OTT’s Annual Streaming Report (Apr 2024–Mar 2025), India’s OTT industry generated ₹37,940.4 crore — a clear sign that we’re not watching a trend… We’re witnessing a digital entertainment revolution. 🚀 OTT Is Not…

Think a rich CEO, a fake marriage, a murder twist—and 45 snackable episodes that hook you before your chai goes cold. Welcome to India’s micro-drama boom, where content is short, vertical, emotionally explosive—and business is booming. According to industry leaders and recent…

🎥 Large OTT Platforms like Netflix are Now Judging Content by Box Office. That’s a Problem — And a Massive Opportunity. A few years ago, OTT platforms were the safe haven for creative risk-takers — where bold stories, new voices, and niche genres could thrive. Not anymore.…

We’ve officially entered the age of vertical storytelling—and it’s rewriting the rules of entertainment. Gone are the days when audiences waited for 60-minute episodes or long theatrical releases. Today, they’re hooked on 2-minute dramas watched between coffee breaks and metro…