BREAKING: Upstart basketball brand Crossover Culture has signed 5 top hoopers to NIL ambassador deals, including: • Rob Dillingham, Kentucky • Jacy Sheldon, Ohio State • Jordan Burks, Kentucky • Johnuel “Boogie” Fland, Kentucky commit • Trey Parker, NC State commit
Crossover Culture will partner on upcoming content to highlight the basketball journeys of each player. The players will also support & headline the brand’s upcoming collection of sneakers launching at Dick’s Sporting Goods in April.
@NickDePaula @boardroom @BoogieFland Crossover Culture is a terrible name, and seems too similar to the @and1basketball.
@NickDePaula @boardroom @BoogieFland This is Elite!!!
@NickDePaula @boardroom @BoogieFland CC has been around for a couple years. They’ve yet to produce anything I need to buy.
@NickDePaula @boardroom @BoogieFland Appreciate this Nick 🙌
@NickDePaula @boardroom @BoogieFland This is big!!!!!