Optihawk @OptihawkDigital

"They’re not trying to sell you a phone any longer. Or a house. They’re spending all their time selling you an upgrade." Words of wisdom. seths.blog/2022/10/for-th…

"It won’t ship when it’s perfect. It will ship because we said it would." seths.blog/2022/01/on-sch…

Our brains come preset to look at life up close. Don't forget to zoom out.

"The two most important days in your life are the day you are born, and the day you find out why." - Mark Twain

Predictions from Google leaders for some of the top #marketing trends that will shape 2022. thinkwithgoogle.com/intl/en-gb/con…

Things worth retweeting!

LEGO @LEGO_Group

4 years ago

Things worth retweeting!

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A checklist for finance and marketing alignment: - Be flexible, not fixed - Capture every profitable click - Test and learn to unlock growth thinkwithgoogle.com/intl/en-gb/mar…

#foodforthesoul

Google delays plan to phase out third-party cookies by 2 years - on.ft.com/3zZeSFg via @FT

"In 2021, merchants can no longer dictate how and where customers make a purchase or risk being left behind. More than ever, brands will need to adapt and communicate with their customers no matter what channels and payment methods they use." shopify.com/partners/blog/…

#creativity, a true blessing.

Four issues for attention based on the research: - Rethinking the sales process - Resizing and restructuring the sales force - Changing the sales success profile - Revising incentives hbr.org/2020/10/now-is…

Actions to meet changing consumer demand in travel - Think with Google @thinkgoogleuk thinkwithgoogle.com/intl/en-gb/con…

"When difficulties arise, it might very well be good news. Because those difficulties may dissuade all the people who aren’t as dedicated as you are." seths.blog/2020/11/if-it-…

Four overarching themes that have emerged: - Consumers are driving businesses to innovate - Consumers’ expectations are fluid across product categories - Consumers have a heightened need for live information - Consumers are driving major shifts in demand thinkwithgoogle.com/intl/en-gb/con…

Google announced that the page experience signals in ranking will roll out in May 2021. #UXera webmasters.googleblog.com/2020/11/timing…

Starting mid-November 2020, Googlebot will support crawling over HTTP/2 - the next major version of HTTP - for select sites. HTTP/2 is a much more robust, efficient, and faster protocol than its predecessor. webmasters.googleblog.com/2020/09/google…

5 marketing predictions all pointing to the same conclusion. The shift to digital is here to stay. #DigitalMarketing thinkwithgoogle.com/intl/en-gb/con…

So simple, so powerful.

"Shoppers will be thinking - and buying - with a digital-first mindset. To stand out this year, ensure you’re giving people the information they need and the experience they expect". The game has already changed, and not only for this holiday season. thinkwithgoogle.com/intl/en-gb/con…