Consumer Behaviour @PSYC405
Joined September 2013-
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The grades for the midterm are now available on BlackBoard Learn. Your grade is the raw score out of 40. #405CB
Nov. 28: Based on this article, how would you handle the issue of credit card setting?#405CB
Nov. 26: How might you study this empirically? #405CB
Nov. 21: Guest Speaker. No assigned article.#405CB
Nov. 19: As a parent, how would you prevent raising a "compulsive buyer"? #405CB
Nov. 14: Find an ad that would appeal to an American view of relationships. Briefly explain why this would most appeal to Americans. #405CB
Nov. 12: Which ad do you think best encapsulates/specifically targets Gen Y? #405CB
Nov.7: Is there another skill that you think is critical that is not mentioned? Briefly explain. #405CB
Nov. 5: Find an ad that appears to contradict the findings in this paper. Explain why. #405CB
Oct. 31: Change of schedule. We will have a guest speaker.
Oct. 24: Imagine you work for Coke. Spin these results into something positive for an ad promotion. #405CB
Oct. 22:Describe a shopping experience where you have experienced information overload.Was it as negative as described in the article?#405CB
Oct. 17: Find an ad that relies on a sexual appeal. According to the the results found in the article, is this ad effective? #405CB
Oct. 15: Find an advertisement that could elicit high involvement, as described in the article. #405CB
Oct. 10: Find an ad that would most appeal to someone low in the need for cognition. #405CB
Oct. 8: List 2 brands. Which dimensions of brand personality most applies to each brand? #405CB
Oct. 3: Find an example of an ad that conforms to Rule 1 and a second ad that conforms to Rule 2 of the "5 Golden Rules". #405CB
Oct. 1: Which aspect of the "multi-dimensional" view of self do you think marketers target most? #405CB
Sep. 26: Guest Speaker. No assigned reading. #405CB
Sep. 24: Find an ad for an "embarrassing" product. Based on the results of study 2, would you say this ad is effective? Why? #405CB
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