Peel Back the Label @PeelBackLabel
Consumers have a right to both truth and transparency in food labeling. It’s time to peel back the label on deceptive marketing tactics. peelbackthelabel.org United States Joined June 2017-
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Concerns over the public-health impacts of consumers substituting #dairy with nutritionally inferior plant-based products are widespread and well-known, and @US_FDA leaders have long acknowledged this truth.
This stuff drives me crazy @Tropicana!It’s all for profit and contributing to food confusion. Thanks @PeelBackLabel
This stuff drives me crazy @Tropicana!It’s all for profit and contributing to food confusion. Thanks @PeelBackLabel
Don't worry. There's still plenty of #butter. 🧈
Honored to be joined by Elle Purrier St. Pierre, the U.S. record holder for the fastest times in the women’s indoor mile and two-mile races, and a Vermont #dairy farmer, in our latest #dairyDefined podcast episode. 🏃♀️🐄 bit.ly/3whv7f1
Released today by @USDA and @HHSGov, the the 2020-2025 Dietary Guidelines for Americans reaffirms #dairy’s central role in the diet as a provider of essential nutrients that are often under-consumed in American diets. bit.ly/3rN4iNs
From #EU grocery shelves, to you: Where #milk is called milk and #plantbased is called plantbased. @nmpf nmpf.org/the-eu-makes-b…
This week’s #DairyDefined is a multi-lingual tour of alternative beverages, coming to you from the EU, where an oat drink is called … an oat drink. Check it out here: bit.ly/3gnGgmP
Label double bingo!!!!#peelbackthelabel Not healthy chips/crisps but all of these labels makes me feel like it is OK to eat the whole bag!
We commend @RepBrindisi & @CongressmanGT for leading a bipartisan coalition of 55 House members urging @USDA & @HHSGov to consider recent science showing the health benefits of #dairy at all fat levels as the Dietary Guidelines are finalized. bit.ly/2FvhiE7
In this week’s edition of #DairyDefined, we wrote an open letter to @US_FDA Commissioner @SteveFDA following up on his pledge to support “clear, transparent, and understandable labeling.” 🥛
Raise a 🥛 glass to another milestone year in #dairy demand! Increases in 🧀 and 🧈 use pushed per-capita U.S. dairy to its most popular year since 1960. Check out our latest #dairyDefined to learn more: bit.ly/2FRiDFd.
Last week, 16 Agriculture Commissioners sent a letter to @SteveFDA calling on @US_FDA to enforce its standards of identity for #dairy to protect consumers from "confusing" and "misleading" marketing tactics. Read the letter here: bit.ly/3iH0MyS.
In flagrant disregard for @US_FDA rules and congressional statute, @CalifiaFarms CEO says he feels “confident using the term ‘plant butter’ on labels.” Labeling standards are *not* voluntary and using standardized terms for a marketing gain is illegal. bit.ly/2LIOQ0V
Food companies are misleading consumers about the healthfulness of their products in the void of @US_FDA labeling enforcement. Check out the story by the @nytimes. nyti.ms/2Tj6Ty1
“Plant-based" ≠ healthy. Don’t be fooled by updated commercials and fresh marketing campaigns. 🙄 Use #PeelBackTheLabel and share your examples!
“Plant-based" ≠ healthy. Don’t be fooled by updated commercials and fresh marketing campaigns. 🙄 Use #PeelBackTheLabel and share your examples!
All strawberries: *are non GMO* @DoleTweets:
No GM 🍇 = No GMO 🍷 Do better, @MezzacoronaWine.
No GM 🍇 = No GMO 🍷 Do better, @MezzacoronaWine.
Don’t fall victim to the deceptive marketing strategies companies like @PearlsOlives use to boost sales. Help us fight back and #PeelBackTheLabel.
Don’t fall victim to the deceptive marketing strategies companies like @PearlsOlives use to boost sales. Help us fight back and #PeelBackTheLabel.
Check out a recent op-ed in @USATODAY about food marketing, manipulation and misinformation. “Choose based on fact," Denby Royal says. "Your pocketbook and peace of mind will thank you." bit.ly/3bgfrOh

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