Illia Ldh @PreIdeaLab
The business behind the product. Revenue model, GTM, unit economics, from a PM with 5 years across retail, banking, utilities and edtech Joined August 2021-
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6. Why people like it: it brings them closer to God. In 40 App Store reviews from the US, UK, Canada and Australia, ~15 say so, ~10 love the short daily routine and ~8 the human-voiced audio.
5. Retention: a 10-minute daily ritual. Quote, passage, devotional, prayer, each one ticked off. Then 'Devotional Complete!', a day streak and a seed that grows into a tree over 10 steps. Wake Up and Wind Down reminders bring their own content, morning and night.
App breakdown #9: Glorify, a Christian devotional app backed by a16z, SoftBank and Kris Jenner. ~$90K a month in app revenue Sep 2026 4.9 stars from 101K US ratings, and 322K more in Brazil. How it earns, how it finds customers, and why people stay:
4. Customers: the box in the store is the ad. Onboarding asks where you bought the trainer: Dick's, Golf Galaxy, PGA Tour Superstore, a golf course, Amazon, QVC. The bar sits in 900+ retail doors (Jan 2024), and each box sends a golfer to a 30-day app trial.
3. Customers: the world No. 1 sells the plan. GolfForever is the PGA TOUR's 'Official Golf Fitness System' through 2027. Scheffler and Tom Kim invested in its $10M Series A (Jan 2024). His video plays right before the paywall, and 400+ tour pros use it.
App breakdown #8: GolfForever, a golf fitness app used by world No. 1 Scottie Scheffler, also an investor. ~$75K a month in app revenue (ScreensDesign est., Sep 2026), ~$100K Apr-Jul. 4.9 stars from 6.8K US ratings. How it earns, how it finds customers, and why people stay:
A growth curve that moves when you log sleep and meals, a coach that remembers you, stretches that feel good, a weekly height check to look forward to. The retention is so good you get hooked, on good habits.
5. Retention is rationed to protect renewals. Height can be updated once a week, the plan unlocks week by week, a login streak starts on day 1, a widget sits on the home screen, and an optional daily 'Trending Post' push pulls you back to the community.
App teardown #2: GoTall, an app that predicts how tall a teen will get. $58K MRR from 17.6K active subs, verified via Superwall on TrustMRR (19 Oct 2026). Peaked near $148K a month in Jan. The prediction is free to compute and paid to see. 5 ways it makes money:
Sources: screens from ScreensDesign. Revenue: SensorTower est. Rank: Google Play top-grossing, Sep 2026. Prices: Finch paywall and App Store purchase list. Plus perks, 3-day preview, Guardians: Finch help center, Finch.
Under the money, Finch is simply a great app. A bird you raised, goals small enough for a bad day, streaks you can pause, gifts for friends. The retention is so good you get hooked, and it's a habit worth having. New app, new niche tomorrow.
App teardown #1: Finch, a self-care app where you raise a bird. #5 top-grossing in Health & Fitness on Google Play (Sep 2026), ~$1M a month. The core app is free forever. 5 ways it still makes money:
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