Basim Salim @ProfessorBasim
The Marketing Professor | Inspiring the Next Generation of Marketing Leaders and sharing everything I learn along the way at https://t.co/gvSnPCIHo1 basimsalim.com Toronto, Ontario Joined January 2017-
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🚀 Career Advancement Tip: Ready to Level Up? 1️⃣ Explore Higher Roles on LinkedIn and Indeed 2️⃣ Study Requirements on the Job Postings 3️⃣ Fill the Skill Gaps Your career is a journey that you have the power to navigate #CareerTips #SkillsGap #Success #LinkedIn
Every product has features, but not every product has a soul. The stories we tell about our products breathe life into them. Remember, people may forget what you said, but they'll never forget how you made them feel. #marketing #customers #products
Stop guessing what your customers want to hear. Let me show you how to hit the bullseye with your content. Identify pain points, uncover causes, highlight the cost of inaction, offer solutions, and build trust. Speak directly to your audience with personalized #content.
Every choice has its price, but not every price is equal. If we must choose between the pains of discipline and regret, let us lean into the former, for it is the home of progress and growth. The latter is nothing but the echo of what could have been. #mindset #discipline
Admitting failure in an interview is an opportunity to show your growth and leadership. Reflect on how you overcame setbacks to define your professional character. #jobinterviewtips #professionaldevelopment
Want to ace your next interview? Cultivate self-awareness by reflecting on your successes, challenges, and strengths. Keep a journal and revisit your insights before the interview to showcase your growth and journey. #interviewtips #selfawareness #growthmindset
A role in marketing doesn't mean you'll just do "marketing". There is more to it that marketing roles demand today. 80% of what we do in marketing goes beyond typical responsibilities which includes stakeholder management, internal thought leadership, data mastery and more.
Copywriting is the key to transforming passive prospects into active buyers and driving conversions. If you want to master this essential marketing skill, you need to observe leading brands, dive into classical books, and practice writing compelling calls-to-action #levelup
Want opportunities to fall into your lap? Here's a powerful reminder from an all-time classic. Genuine interest in others and making them feel valued can profoundly impact them. It's not just about networking. It's about connecting on a deeper level. #connection #authenticity
Great marketing is like a good conversation over coffee. Listen first, speak their language, be genuine, and focus on the exchange. At the core of every business are people yearning for connection, understanding, and respect.
Marketing is not just about revenue. It's about storytelling, solving problems, and building relationships. My approach changed when I began focusing on the customer's needs, building genuine relationships, and creating value This shift transformed my perspective and results.
Marketing is more than just tools and tactics. To become a leader, focus on understanding your audience deeply. Shift your focus from tools to people, from tasks to motivations, and from being a doer to being a thinker. Remember, great marketing understands and influences.
Only the lessons I've learned at the bottom of my journey got me to the heights of my goals. → Setback → Failure → Embarrassment → Rejection → Humiliation As you face your own valleys, remember that every great success story has its chapters of struggle. #mindset
Making the leap from an individual contributor to a leadership role in marketing is a whole new game. It requires strategic thinking, a comprehensive understanding of how different parts of the business interconnect, and an ability to lead people, not just manage tasks. #growth
Here's a hard truth that I've learned. If you don't have patience and consistency, it's tough to get far in life or anything for that matter. Commit to your passion for at least a year The magic happens in those later months. The key is to not give up when progress seems slow.
Success lies in a simple shift of language. Saying "I can't" puts a full stop on your aspirations. It’s like telling your brain that what you want is impossible. But here’s a twist - by changing "I can't" with "I don’t...yet," you open up a world of possibilities. #successmindset
Repeat after me: People don't buy products or features. They buy outcomes. People aren't just looking for products but seeking solutions to their problems. They want to know the destination, not just the vehicle that will get them there. #customerexperience #emotionalmarketing
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