Profound Commerce @ProfoundComm
We acquire and scale e-commerce brands. These brands serve enthusiastic customers with highly functional and well-designed products, wherever they shop. profoundcommerce.com Austin, TX Joined October 2021-
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(3/3) The featured products, their brands' catalogs, and our efforts to turn marketplace products into omnichannel brands, offer a glimpse into the challenge (and promise) behind creating a brand operating platform from first principles.
(2/3) Check it out to learn more about our categories of focus, and, maybe, tick off a few names off that holiday shopping list.
(1/3) Still looking for that perfect present? Wondering what exactly is within the Profound Commerce family of brands? Our 2022 Holiday Favorites is a selection of some of the top selling products from across our portfolio. profoundcommerce.com/holiday-favori…
The featured products, their brands' catalogs, and our efforts to turn marketplace products into omnichannel brands, offer a glimpse into the challenge (and promise) behind creating a brand operating platform from first principles.
Check it out to learn more about our categories of focus, and, maybe, tick off a few names off that holiday shopping list.
Happy Entrepreneurs' Day from Profound Commerce! "E-commerce entrepreneurs face long odds in building their brand. On this day (and every day), we celebrate their determination, hard work and ambition." -Nirav Bhagat, Co-Founder & CMO
Check out the BTS footage at the @3rdandLamar studio. Nick, Heather and Tony's teams produced incredible content for our brands. Read more about our work together in their recent blog post here: 3rdandlamar.com/work/case-stud…
(6/6) Sara’s building Profound’s brand among e-commerce professionals the same way the rest of us are building brands within our portfolio.If you’re interested in helping us with our mission, we are hiring. Check out our open roles here: profoundcommerce.com/careers
(5/6) - Listening No, we haven’t found that secret people analytics module inside of our preferred Amazon analytics tool. Rather, our focus this fall is to conduct our first ever engagement survey, tighten up our performance management system, and implement OKRs. Measurement!
(1/6) This one’s from Sara Silva, People Lead! “We live and breathe brands here at Profound – our mission is to turn “marketplace brands” into brands. We’ve more than doubled our employee count in the past year alone. Here’s how our mission has parallels to how I do my job:
(2/2) If you haven't heard of him, Kevin King is a legendary figure in Amazon seller world who has been launching, scaling and sharing what he's learned about operating businesses on marketplaces for the past 10+ years. Thanks for having Profound on the show, Kevin!
podcasts.apple.com/us/podcast/306… (1/2) Matt Howitt's recent interview with Kevin King covered his views on Amazon aggregators and industry dynamics.
(8/8) Being serious about DTC also means considering products (upsells, DTC exclusives, etc.) that wouldn’t stand a chance on Amazon, and investing in other new capabilities.
(7/8) We’ve since done a stronger job of integrating DTC budget setting and sales forecasting into our demand planning processes. But that’s just the beginning.
(1/8) “Now that you’re winning on Amazon – time to win DTC!” “You’ve got the traffic coming to your site, why not do something with it?” Low-hanging fruit, right? Sadly, no. Here are three ‘prerequisites’ we’ve come to know when bootstrapping DTC growth from an Amazon brand.
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