Project LooM @ProjectLoom

The beauty of India is that every weaving cluster is special, every cluster does something so totally unique and yet is so tied to the land. So too with Ashavali.⠀ I am not proud to admit this but as a South Indian,… instagram.com/p/B2l3-NTnGWD/…

12 things that you perhaps didn't know about Ashavali.⠀ 1. Ashavali is a brocade weave. The work however is called meenakari.⠀ 2. By some accounts, weavers from Ashavali moved to Benaras to create the now-famous… instagram.com/p/B2l28m8lRYV/…

12 things that you perhaps didn't know about Ashavali.⠀ 1. Ashavali is a brocade weave. The work however is called meenakari.⠀ 2. By some accounts, weavers from Ashavali moved to Benaras to create the now-famous… instagram.com/p/B2l28m8lRYV/…

Handlooms are best because you won’t find this kind of human emotions attached to power loom weaves. All these unevenness makes a beautiful drape.⠀ It’s a human connection.⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ #khadi… instagram.com/p/B2lkauHFEmd/…

Be proud and confident while weaving a handwoven saree. Thanks for supporting our weaves.⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ #khadi #projectloom #india #taneira #taneirasarees #weavingclusters #gandhi #freedomfabric… instagram.com/p/B2llQqBFYyT/…

Handlooms are best because you won’t find this kind of human emotions attached to power loom weaves. All these unevenness makes a beautiful drape.⠀ It’s a human connection.⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ #khadi… instagram.com/p/B2lkauHFEmd/…

We weave our emotions with the sarees. All kind of feelings being woven along with the saree. When I am sad, it will be little hollow (can't find appropriate word 😅). When I am happy it will be little dense. When I… instagram.com/p/B2lj0pNAMZF/…

You will carry my emotions with our sarees.⠀ Most of time you make us feel satisfied by wearing our creation.⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ #khadi #projectloom #india #taneira #taneirasarees #weavingclusters… instagram.com/p/B2lkDfYlJf0/…

When Gandhi translated Ruskin’s books into Gujarati, he converted those ideas into the Indian context. As he said, "I believe that I discovered some of my deepest convictions reflected in this great book of Ruskin… instagram.com/p/B2khkRdnoBe/…

Ruskin had three rules to determine the quality of a product. ⠀ 1. Invention was important in every creation. ⠀ 2. Never demand an exact finish for its own sake, but only for some practical or noble end.⠀ 3. Never… instagram.com/p/B2khjnzohMQ/…

Enter an Englishman. A cultural critic by name John Ruskin. He was an early and articulate critic of industrialization. In his book, The Stones of Venice, Ruskin says that craftspeople should be treated as creative… instagram.com/p/B2khjD5FvOF/…

Do you know what a Luddite is? Usually the term is applied to someone who dislikes technology and industrialization. But the term originated in 19th century Britain when a secret oath-taking radical group of textile… instagram.com/p/B2khjAWIKrZ/…

The interesting thing is that khadi has reverted to Sarojini Naidu's vision for it as much as it has, the Mahatma's. Today, many designers and textile houses view khadi as a luxury… instagram.com/p/B2khibPHtQX/…

Sarojini Naidu said, ‘For me Swadeshi begins with Mahatma Gandhi’s charkha but does not end there. It means reviving every art and craft of the land. It means giving a livelihood to every craftsman– the dyer, the… instagram.com/p/B2khiSSASRt/…

Sarojini, the nightingale of India, felt that the ubiquitous usage of this simple cloth would kill the artisanal traditions and decorative crafts that are imbued in Indian textile… instagram.com/p/B2khh3jlrTZ/…

Once the khadi weaving begins, things fall into a rhythm. Weavers try to finish it in one long sigh. Because, you see, khadi is like a demanding bride. You have to treat her with respect and the delicacy she… instagram.com/p/B2ke8elgqbJ/…

“We have to choose weavers who have patience and skill. Most important of all is the temperament that is needed for this type of job. Khadi weaving demands a combination of perfectionism and ease. You have to do… instagram.com/p/B2kes1bjlkF/…

Weavers wake up earlier than usual when working on a khadi weave. Because they know that everything takes longer. They have to try things out first, plan for “wastage,” experiment on a few inches to see what goes… instagram.com/p/B2keS23nd7B/…

“Khadi is very delicate,” says master weaver, Krishnamoorthy. “You have to treat it carefully, like it is an honoured guest.”⠀ “Romba bhigu vechu neiyannam.” Treat it with a lot of bhav or… instagram.com/p/B2keSDNDnmE/…

We see colours. Reams of silk, or perhaps cotton. The weaver sees a beginning.⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ #khadi #projectloom #india #taneira #taneirasarees #weavingclusters #gandhi #freedomfabric #saree #sari… instagram.com/p/B2keRieHzaZ/…