Kunal Lulla @QTCManager

Cleanroom Manager, Quantum Technology Centre, Lancaster University Lancaster, England Joined July 2018

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Kunal Lulla @QTCManager

6 years ago

Lancaster University: declare and respond to the climate emergency - Sign the Petition! chng.it/4SGzsMzX via @UKChange

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#EMBA575CH2 Competing universities form part of a strategic group. They have similar strategies and target markets - compete through differentiation strategies to provide superior value. Nowadays, universities don't compete....their marketing teams do!

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Kunal Lulla @QTCManager

6 years ago

#EMBA575CH2 Strategic planning adopted by (many) universities Mission - Become globally recognized SBUs (faculties/departments) teach high-demand subjects and carry out research that attracts international interest Look for intensive growth both within UK and global HE markets

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Kunal Lulla @QTCManager

6 years ago

#EMBA575CH2 Master marketers follow the mantra 'Customer is king'. This assumes customer = consumer, not always the case. In LU's QTC lab researchers = consumers academics = (paying) customers For me: 'Consumer is king'

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Kunal Lulla @QTCManager

6 years ago

#EMBA575CH2 Organization's core competencies are key! LU's core competencies are teaching and research... same as for many other Universities. Compete on INNOVATION! it's not just 'what' you do, it's 'how' you do it that is also important

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Kunal Lulla @QTCManager

6 years ago

#EMBA575CH2 Value must be defined by the customer! But... how do you find out what your customers value? Need to carry out market research, gather information, understand customer needs... Then proceed to design and develop products/services

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Kunal Lulla @QTCManager

6 years ago

#EMBA575CH2 When you provide more value for your customers, you build competitive advantage... but which activities create value? What are the associated costs? Michael Porter proposes a tool #ValueChain to answer these questions

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Kunal Lulla @QTCManager

6 years ago

#EMBA575CH2 Traditional marketing view - focus on selling (places marketing at the end) Modern view - create value for the customer (places marketing at the beginning) "The aim of selling is to satisfy a customer need; the aim of marketing is to figure out his need" #Kotler