Carlton L. Lewis – Magnetic Brand Builder @RapBeatCreator
Client Success Manager at FounderBrands | Helping B2B founders & CEOs strengthen personal brands that attract qualified clients | Proven results in 10 days founderbrands.io GA Joined December 2008-
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I once built a YouTube channel around rideshare driving. It grew quickly and even got monetized. Then I asked myself the hard question: is this scalable? The answer was no. So I pivoted. I shifted the channel into real estate content. And it grew again. That pivot wasn’t…
The plan should be to get better over time. Not to be an expert when you start.
When I started my tech studio, I took any client I could. It kept my engineers paid. But it also slowed us down. Some projects weren’t the right fit. This led to wasted time with watered-down results. Now the focus is different: - Work only with operators with messy systems.…
High salary is not financial freedom. I’ve seen W-2 employees making $1M/year stress more than entrepreneurs. They earn high paychecks that come with brutal tax bills and no time freedom. Income and wealth are not the same. Make sure you have someone in your corner to plan…
While AI is all the rage, we just double downed on our human-powered CLOSING system. AI is top of the funnel, it helps us filter and provide all info needed, and then boom, our prospective members are delighted by an actual human. The results speak for themselves. In a…
In the early days, I said yes to everything. Probably a familiar problem for most entrepreneurs. Offices asked if we could get them beer. I had no idea how to even buy beer from distributors. But they were willing to pay. So I said yes, and figured it out later. That scrappy…
Talking about an infinite ROI!
The average investment for an E-2 visa is about $100k. A Canadian client launched a cleaning business in Oklahoma with just $40,000 out of pocket. This was our argument for the case: - Startup costs were about $25K. - Proved that $40K was “substantial” - Added proof of extra…
Alright, to my guy friends who know nothing about buying an engagement ring and you're ready to pop the question, here's your guide!
Alright, to my guy friends who know nothing about buying an engagement ring and you're ready to pop the question, here's your guide!
Most jewelers want one thing: For you to spend more. So their advice isn’t always in your best interest. I do things differently. I provide you direct access to private diamond wholesaler pricing and charge a flat service fee. That means I don’t need to push a bigger diamond…
Here’s the thing: people don’t buy what you do, they buy who you are... That’s why your personal brand is your greatest business asset. It attracts, it differentiates, and it compounds over time. Your story is your strategy...
Want to expose gaps in your thoughts? Write daily.
Just made a bet with my friend @inboxphilip. Race to 1,000 YT subs is on. Loser buys two tickets to the 2026 World Cup. He’s up by 12 right now, but I’m not losing this one. I’m giving away the exact playbooks I use to grow my audience and turn them into clients. If you want…
$50k gone. 6 months wasted. And a system I couldn’t even use. I hired big tech programmers to build a property database. Every update missed the mark. Every fix was more money. In the end the software was unusable. Most tech consultants don’t get real estate. I do. I own…
Early in my career, I watched my mentors walk tech executives through exits. I saw what happens when RSUs vest, earnouts get delayed, and a company's stock drops 50% after a sale. I learned that there's too much at stake to guess. Build a strategy before you exit.
Business owners, tell me if you’ve struggled with the same things: Problem 1: High overhead Problem 2: Complicated operations Problem 3: Unpredictable revenue When I set out to learn more about the dog daycare industry, that's what I was seeing. I talked to dozens of…
M&A is a lot like selling a house. How much you prep depends on your timeline. - A week out? Stage it. Clean the carpets, tidy the yard, make it look presentable. - Six months? Paint, do some light repairs, handle the cosmetic stuff. - A few years? Fix the plumbing, wiring,…
Growth happens faster when you’re in the right room. That’s what @Tribefounders is all about. Joining TRIBE was one of the best decisions I made all year. I’m leading the Raleigh chapter, and we’ve got a few open seats. If you’re a Raleigh-based CEO who wants to scale with…
How many bad bids is your company paying for each year? In commercial contracting, putting a proposal together can cost $5K–$30K. And if you're chasing bad bids, the costs really add up. We use Salesforce to change that. With a green/yellow/red scoring model, contractors can…
I’ve driven over 18,000 Uber trips. That sounds like a lot of time behind the wheel, but every trip taught me something valuable. I learned how to talk to people I had nothing in common with. How to listen. How to manage tension in a tight space. But most of all, I learned…
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