RedFlash Group @RedFlashGroup

We bring innovative marketing ideas and proven outreach strategies to clients serving the healthcare and public safety fields. Let’s make a difference together. redflashgroup.com Encinitas, CA Joined February 2009

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RedFlash Group @RedFlashGroup

6 hours ago

🚨⚡RedFlash Tip: Customer stories are the best way to showcase your product, service or technology to your public safety audience. But capturing the most impactful information for case studies is not always easy. We got you covered. na2.hubs.ly/y0zvf_0

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RedFlash Group @RedFlashGroup

a week ago

🚨⚡RedFlash Tip: Looking to engage with a public safety marketing firm to get results? RedFlash Group may already be on your radar (if we aren't, this is your heads up!). So what's it like working with us? Read on to find out: na2.hubs.ly/y0zvql0 #PublicSafetyMarketing

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RedFlash Group @RedFlashGroup

2 weeks ago

🚨⚡RedFlash Tip Don’t let your messaging stray away from your goals. Instead, develop a messaging strategy that guides your communications with intention. Download this free three-step guide to kickstarting your messaging development strategy. na2.hubs.ly/y0zzd50

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RedFlash Group @RedFlashGroup

3 weeks ago

🚨⚡RedFlash Tip: Good sales teams know when to stop talking. Great ones know when not to sell at all. In public safety, it’s not about the pitch—it’s about purpose. Lead with education. Show how your solution supports those who serve. na2.hubs.ly/y0zwpF0

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RedFlash Group @RedFlashGroup

4 weeks ago

🚨⚡RedFlash Tip: Is your product or service failing to gain traction with public safety? You may want to reach out to specific national associations like the #IACP and industry media outlets like #Police1 to make a name for yourself. na2.hubs.ly/y0ztTL0

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RedFlash Group @RedFlashGroup

a month ago

🚨⚡RedFlash Tip: EMS straddles both public health and public safety. So make sure your approach is backed by sound evidence and impactful data to bolster your credibility. na2.hubs.ly/y0zv140

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RedFlash Group @RedFlashGroup

a month ago

"Skate to where the puck is going, not to where it’s been.” The great Wayne Gretzky said that, and it makes sense outside of hockey, too – especially when it comes to public safety marketing budgets where you’ve always got to be looking ahead! na2.hubs.ly/y0ztWC0

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RedFlash Group @RedFlashGroup

2 months ago

🚨⚡RedFlash Tip: As the late great James O. Page, founding publisher of JEMS (Journal of Emergency Medical Services) often said: Decisions are made by those who show up. na2.hubs.ly/y0zx1F0 #publicsafety #marketing

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RedFlash Group @RedFlashGroup

2 months ago

🚨⚡RedFlash Tip: Peer proof, in the form of case studies, testimonials, etc., will make your prospect feel more confident about considering your offering. Peer proof also lends credibility to your organization and solution. na2.hubs.ly/y0zvjy0 #publicsafety #marketing

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RedFlash Group @RedFlashGroup

2 months ago

🚨⚡RedFlash Tip: Beware of conflating marketing with engineering-speak. Most engineers are going to focus on the most important and interesting things they work on: features and specifications. But that’s often not the right approach. na2.hubs.ly/y0zvq80 #publicsafety

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RedFlash Group @RedFlashGroup

5 months ago

Is your marketing budget plump–or flat? Either way, it’s critical to maximize the dollars you do have. Learn how to measure what’s working so your ROI is as robust as it can be. hubs.li/Q03jrfbJ0 #marketing #marketingstrategy #marketingtactics #roi #publicsafety

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RedFlash Group @RedFlashGroup

6 months ago

Benefits of a Strategic Communication Plan: #3 Increase efficiency by avoiding guesswork on what to keep doing, what to stop doing, and what to start doing hubs.li/Q02sBJGW0 #publicsafety #marketing

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RedFlash Group @RedFlashGroup

6 months ago

🚨⚡RedFlash Tip: Leave the hero messaging for the citizens and elected officials who rightly should show their appreciation to public safety. (Although, adequate budgets for public safety would be even better.) hubs.li/Q02sB7RX0 #publicsafety #marketing

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RedFlash Group @RedFlashGroup

7 months ago

🚨⚡RedFlash Tip: Highlight a very real problem that your public safety prospect can relate to. This person is more likely to remember the challenge and the struggle. Only then should you delve into your solution and the positive it has had. hubs.li/Q02sB7fx0 #publicsafety

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RedFlash Group @RedFlashGroup

7 months ago

Asking your happy customers for referrals is a great start. But there are more ways to leverage these powerful positive relationships to nurture prospects and grow sales: hubs.li/Q03brTr50 #marketing #publicsafety

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RedFlash Group @RedFlashGroup

7 months ago

🚨⚡RedFlash Tip: Marketing professionals are relied upon to be customer experts. They are, in a sense, the bridge between the engineers and sales. hubs.li/Q02sBfyV0 #publicsafety #marketing

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RedFlash Group @RedFlashGroup

7 months ago

🚨⚡RedFlash Tip: When public safety leaders consider buying your product, service or technology, there’s always one thing in the back of their minds: “How will this make me look after I’m gone from the department?” hubs.li/Q02sBfst0 #publicsafety #marketing

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RedFlash Group @RedFlashGroup

7 months ago

🚨⚡RedFlash Tip: The era of the sales pitch is over. Our sales and marketing people need to ask incisive questions and be amazing listeners. This is the path to public safety enlightenment. hubs.li/Q02sBbm40 #publicsafety #marketing

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RedFlash Group @RedFlashGroup

7 months ago

🚨⚡RedFlash Tip: Which target audience is best? Reach out to both key decision-makers with a personalized approach, as well as those at the line level who may help push the decision up from the bottom. hubs.li/Q02sB5xl0 #publicsafety #marketing

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RedFlash Group @RedFlashGroup

8 months ago

Are you tracking brand sentiment, awareness and reputation? Especially in public safety, there’s more to measure than leads and sales. hubs.li/Q036ftqG0 #publicsafety #marketing #marketingtips