Reputation Architects® @ReputationArch

Protecting #reputation is like dieting—it needs to be a habit if you want to see results. What's your plan? For more on #BuildingCrisisImmunity download our eBook: bit.ly/325q9qU. Happy holidays and here's to a #crisis-free year ahead. #reputationrisk #crisismanagement

No system can detect a smoldering #crisis like a motivated and empowered workforce. Give workers a channel to report sensitive issues like suspected ethical breaches or toxic workplace behavior anonymously through an outside law firm or other third-party. bit.ly/2NCF5pN

Pausing to take a few deep breaths before diving headfirst into a #crisis reboots the rational decision-making center of our brain. It helps ground us in calm so we can tune out the drama and form our own clear, objective view of the situation. More at bit.ly/3jk3MGO.

#Values are a powerful tool for protecting #reputation, but not if they're hidden on a website. Set them out for workers as touchstones for decision-making. Asking "Is this in line with our values?" is good insurance against #crisis. #reputationrisk #riskmanagement #PR

Giving workers strict rules for every possible situation is a recipe for #disaster. Instead create a simple test to make them stop and think decisions through BEFORE they act and unwittingly spark a #reputation firestorm. bit.ly/3jhiEpz #reputationrisk #riskmanagement

Pandemic hygiene tips protect #reputation, too. Cut #crisis and #hrlaw risk by reminding workers to keep their hands to themselves, their noses clean and a safe distance from situations that could reflect badly on them and the company. bit.ly/3PxbB86 #reputationrisk

Feeding Google a diet of high-quality #content people want and search engines value not only boosts your search rankings. It makes it harder for negative search results to gain a toehold, better protecting your #onlinereputation against damage. bit.ly/3j0xArP #reputation

Having a #crisis plan is good. Not having a crisis is even better. Head off crises by building a risk-sensitive #culture where workers look out for #reputation risks and believe it's their job to sound an alarm if they think reputation may be in jeopardy. bit.ly/3iR7xDl.

Regular exercise boosts stamina, sharpens reflexes and builds coordination. Organizations that conduct regular #crisis exercises react faster, perform better under stress and have fewer missteps than those that leave performance and #reputation to chance. bit.ly/3PffvST

When people get in the habit of exercising they form other good habits without realizing it. Orgs that make #reputation a habit see fewer #crises as workers start making better #risk decisions at work, at home and online. bit.ly/37X3Unl #reputationrisk #crisismanagement

Look for #reputation threats that can be neutralized quickly and easily. Then, tackle them immediately instead of putting them off. The time, money and heartburn you save by not having a #Crisis is the best gift of all. bit.ly/2NCF5pN #riskmanagement #Crisismanagement

We go for checkups to catch potential health problems before they become more serious and harder to treat. An annual #risk checkup can help your organization uncover and neutralize hidden #reputation threats before they explode into a #crisis. bit.ly/3VRp4ts for more.

Heading to @prsaicon 2022 in Dallas? Join Jon on Monday, 11/14, for "Building #Crisis Immunity" and learn the #1 best way to manage a crisis. Hint: having a plan is #2. #reputation #reputationrisk #Crisismanagement #PR

From Chicago to Orlando to Grapevine, Texas, Jon is going to share his experiences and wisdom with other communication and public relations professionals all over the country! Check out his list of engagements to sign up for the closest event to you.

Summer's right around the corner. Could your #crisismanagement plan use a spring cleaning? bit.ly/3tpV4sX #crisiscommunications #reputationmanagement #reputationrisk #reputation #riskmanagement

How #legal and #reputation experts can work more effective in and out of crises, from @PRSA's Strategies & Tactics. Hint: the out of crises is key. ow.ly/yiQv50J1kS4

A healthy #onlinereputation takes constant care and nourishment to thrive. #Reputationmanagement is like exercising and eating a healthy diet—you need to make it a habit if you want to see results, and the benefits of your hard work evaporate quickly if you fall off the wagon.

The key to a strong online reputation is to start building on a solid foundation of “owned media”—content like blog posts, podcasts and videos that you create and have complete control over because they live on your website. It’s called the PESO model. #digitalcontent #PR #PESO

Be sure to thank people for their praise, but don’t let it seduce you into complacency. While they make you feel good, positive #reviews don’t teach you anything. As Bill Gates said, “Your most unhappy customers are your greatest source of learning.” #onlinereputation

#Backlinks serve to provide external support to your #digitalcontent, however quality is more valuable than quantity. One high-quality backlink from a highly credible and trusted source will do more for your #searchengine rankings than a thousand sketchy ones bought online.