Building RetainPulse
Helping indie SaaS founders understand why
customers actually cancel.
Currently talking to 20 founders →retainpulse.proJoined February 2025
WAITING PHASE ⏰
I hate this phase after building a product. It has been weeks and still no customers
If you are curious about what I am building. it is a churn tool for SaaS businesses.
Link 👉 retainpulse.pro
I accept any feedback or any idea to overcome this phase.
5% churn = 3 months of growth destroyed.
I analyzed 200+ churn surveys. The #1 reason wasn't price.
It was something way more boring.
And 100x more fixable.
Solo founder. Building from Egypt 🇪🇬
Working on something small around SaaS retention.
If you're a:
- founder
- builder
- designer
- PM
Drop a 👋 below — let's connect and grow together.
Day 20 of RetainPulse.
Product works. 30+ conversations.
0 customers.
Building is easy. Asking a stranger for $249 is not.
How did you get past that first "yes"?
Most SaaS teams track churn rate.
Almost nobody tracks churn reasons.
So you know 5 people left last month.
You just don't know why.
That's the whole problem.
Day 19 of RetainPulse.
Posted on Reddit today about cancellation flows.
335 views. 4 founders replied.
One said: "I don't need a dashboard. I need to know why."
That line is staying with me.
0 customers. Still building.
Day 19 of RetainPulse.
Last week I posted on Reddit about cancellation flows.
135 views. 2 founders replied.
One said: "I don't need a dashboard. I need to know why."
That line is still with me.
Building continues.
Something happened today.
8 people from the US visited retainpulse.pro.
One of them went to the demo. Tested the widget
twice. Saw the AI follow-up question in action.
I didn't post the link anywhere except X.
Someone found it through Google.
This is day 5. Not bad.
@Zaydenf9 RetainPulse.
cancellation flow for small SaaS teams.
trying to figure out why customers actually cancel —
not just what they say in the survey.
day 1. learning as I go.
serious question for SaaS founders:
when a customer cancels, do you actually know why?
or do you just know what they told you?
churn reasons are almost never the real reasons.
#SaaS#Churn#Retention
Your cancellation flow shouldn't be a dead end.
It should be your last chance to learn why customers leave.
Most SaaS products just say "Are you sure?" → Gone.
That's not a flow. That's a missed signal.
#SaaS#Churn#Retention#IndieHackers
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