Retention Chronicles Podcast @RetentionChron

Retail buyers aren’t just looking at your brand's sell-through rates anymore… they’re watching your social game too. 👉 Going viral isn’t just a bonus — it’s part of the go-to-retail strategy 👉 Retailers want proof you can drive traffic to shelves before you ever land on one

Customer retention starting with curiosity? That's how Founder & CEO of StyleFox Desiree Rabuse thinks about retention. Curious R know the secret: small tests can lead to big breakthroughs. When you launch with purpose and stay open to learning, magic happens.

New Special Episode Drop! Mariah shared about her first-ever experience at Expo West 2025—and it was MASSIVE. Over 64,000 attendees, 3,000+ brands, and some of the most exciting innovation in natural CPG.

Only 3% get media pickup. Make yours stand out by telling a STORY, not just listing product features. These posts capture Mickie Kennedy's key insights about creating newsworthy press releases by focusing on storytelling, customer experiences, and meaningful transformation.

Email deliverability matters to your customer retention! High spam complaints = lost customers. We had Larry Kim, Founder & CEO of CustomersAI, join Mariah to debunk the faulty data in the website identification space and give actionable tips for how to evaluate your data.

Want to land PR without hiring an agency? Gloria Chou dropped a golden tip on our latest episode: "Follow freelance writers on Substack. They literally tell you what gift guides they’re writing & deadlines" One of Gloria’s students got featured in 24hr. Full episode is live

Know your audience like you know yourself to make both acquisition and retention that much easier. Colin McIntosh, Founder of Sheets & Giggles, sponsors podcasts and brands he’s loved for years because he knows his community likes the same stuff he does.

Most brands are playing checkers. Successful e-commerce brands are playing chess. In our latest episode with Andy Seeley (CEO of Ashworth Strategy), we dive deep into the critical (often overlooked) world of customer retention. The harsh truth? One-hit wonder brands don't survive

How do you get really good at retaining your customers? You understand them. Paige Hope, Founder of Elan Pure, a non-toxic self tanner brand, focused on her hero product to really understand what customer retention strategies worked before expanding their product line.

Mark Lotman, Co-Founder of Monocle, breaks down the hidden costs of discounting on today’s episode with Mariah Parsons: Incremental revenue isn’t always positive Brand equity takes a hit Creating a ‘discount floor’ can trap your pricing strategy

When is the right time to add a 3PL to your tech stack? ShippingTree/Kase’s Founder Jesse Kaufman shares that brand founders with experience & funding should add a 3PL almost immediately. But for bootstrapping founders, you can probably wait until it's taking up 2+ hrs/day.

Growing a product-based business without spending a dime on digital ads? That’s exactly what Haley Swank, former co-founder of Flikr Fire, did. Instead of going the traditional DTC route, she and her team leveraged trade shows to scale.

Are you an ecom brand thinking about retail? If you don’t even know where to start, we have Doug Pick (Founder of HEAROS Ear Plugs, Founder of DAP Ventures, & Author of Stop or Go) talk about it with Mariah on today’s episode of Retention Chronicles

Live selling soon to take over eCommerce? Some luxury brands like Bagphic are using live shopping to build trust, showcase products in real time, and connect with customers like never before. See why live selling is the future—and why brands need to start now!

Counteracting buyer’s remorse, creating emotional branding, and targetting the right customer profile? All in today’s episode. Laurier Mandin (author of I Need That and President of Graphos) breaks down what’s happening in the buyer’s brain while doing so with Mariah Parsons.

“Overnight success” … what does that even mean? Most businesses you admire took years of hard work before they hit their stride. Fun Fact Co Co-Founder Raelina Krikston sits down with Mairah to share why slow, steady growth is the real key to longevity.

How do you build brand awareness when you’re just starting out? Mara Smith, founder of Inspiro Tequila, breaks down why small brands should test in-store demos, digital ads, & influencer collaborations on a scale that works for them & more!

When Daphne Benzaquen launched daph, she brought her Peruvian heritage to the forefront. She asked herself how she could design a whole experience that was like bringing her customers to Peru. So how did she do it? By activating all the senses during her unboxing experience.

Today, Mariah is talking tariffs, supply chain, procurement, outsourcing vs in-house manufacturing, and more with Pelagic Founder John Morgan. #Ecommerce #EcommerceSupplyChain #SupplyChain #Tariffs #GlobalTrade #CustomerRetention

Lots of people have been talking about how AI and new search platforms are changing SEO. Traject Data CEO Rochelle Thielen is here to give us the rundown SEO has evolved from owning specific keywords to thinking about the types of conversations people are having with AI