Rick Rotatori | Founder Bottleneck @RickRotatori
I help businesses remove the friction that stalls growth. Onboarding. Compliance. Sales bottlenecks. Founder Bottleneck (newsletter) aka Richard Rotatori rickrotatori.com Boston, MA Joined August 2019-
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Why Does the AI Job Apocalypse Stop at the C-Suite? medium.com/@rickrotatori/…
The Pipeline Is Full of Stories. Where Is the Evidence? medium.com/@rickrotatori/…
The Founder Is Not the Sales System medium.com/@rickrotatori/…
Why Founders Keep Broadening the Market medium.com/@rickrotatori/…
Sales Friction Often Begins Inside the Company medium.com/@rickrotatori/…
Why Every Strategy Needs a Stop-Doing List medium.com/@rickrotatori/…
Why Good Salespeople Fail in Undefined Systems medium.com/@rickrotatori/…
Most founder-led sales problems do not begin with effort. They begin with decisions that have not been made clearly enough. I wrote about what changes when judgment and restraint become part of the sales motion. medium.com/@rickrotatori/…
I just published The Founder Who Became the Sales Department medium.com/p/the-founder-…
Give this playlist a listen: Smooth Jazz for Sunday Morning open.spotify.com/playlist/6YpE5…
"I'm too old to write" Mate, you're too old to die and leave no wisdom behind for the next generation.
Speed
Most online writers think they work long and hard. But most are just working stupid. If writing online is a time suck for you, join my free live masterclass. Hit reply & say "Speed" & I'll DM you the link
Most online writers think they work long and hard. But most are just working stupid. If writing online is a time suck for you, join my free live masterclass. Hit reply & say "Speed" & I'll DM you the link
Rick Rotatori youtube.com/@rickrotatori7… via @YouTube
Before Striking Your Irons Do this For 5 Seconds youtu.be/ATnFuhxNDiY?si… via @YouTube
Earn with your writing skills, not with your time.
You’re 2 hours of deep work before 9 AM (for the next 12 months) away from making $100,000 a year online: We overcomplicate the sh*t out of making enough money online to live the good life. Let me simplify it so you can take action and get momentum. Why to do it first thing in the morning (before 9 AM) Science says we’re more productive early in the morning. There’s another crucial reason. When we go to work there’s a lot to do. By the end of the day we’re exhausted from emails and back-to-back meetings. Most people wait until they get home to build something online. The problem is by this point, the energy left is close to zero. So it’s easier to either delay the online goal or work on it with minimal effort. Before 9 AM is easier. It allows you to use the best part of the day for you. Then your day job gets your leftover energy rather than the other way around. The secrets of deep work Deep work isn’t the same as traditional work. Normal work is done in a distracted state — phone pinging, non-stop Slack messages, people gossiping a few meters away. How the heck do you build an online empire in this state? You can’t. It’s why the work done at a job is so mediocre. We’re taught to work in a distracted state rather than a flow state. Here are the secrets of deep work: • Put your phone in another room • Load up on caffeine if needed • Turn off all notifications on whatever desktop/laptop you use • Play movie soundtracks to center your focus • Do a warm-up activity before the main task • Start with the smallest possible action to get momentum • Put your before-9-AM-session in your calendar. Tells others to politely F off and leave you alone. • Close the bedroom door. Deep work is a way of life. It’s a rebellion against bullsh*t work many people do by default because society programmed them to. The biggest benefit of deep work: 3 hours before 9 AM is the equivalent of 8 hours after 9 AM. No joke. Join the before 9 AM deep work club. Part-time instead of big shot full-time The biggest failures try to go big and go home. If you’re average, like me, you need to try experiments. You need time to learn and grow. You don’t have all the answers and your uncle isn’t Mark Suckerberg or either of the Google founders. Online empires are built after hours. Online empires are built part-time. The whole journey is easier part-time. Your goal goes from a moonshot to shooting your shot. There are a few rules: Don’t tell your dumb boss. They’ll talk you out of it. • Focus on the habit instead of the outcome. • Get around other part-time creators. • Expect it to be freaking hard. • Celebrate the small wins. Once your online empire gets momentum, the biggest hack is to go from four days of 9–5 work down to four. It allows you to double down while still taking minimal risk. The law of compounding 12 months is the minimum amount of time it takes to get the law of compounding working in your favor. Most people start online with short-term expectations. So when the results don’t happen in 30 or 90 days they give up. But 12 months of data is enough to convince you there’s a future. If you want to upgrade your mindset, then aim for 5 years. If you want to join the Top 1%, then focus on 10+ years. So what exactly compounds? Let me explain. When you post on social media every day your audience starts to grow. At the start it’s two-tenths of stuff all. After a year it’s sizeable. Money compounds too. If you make, say, $50 a month in writing royalties in the first few months, by month twelve that number is likely to be in the thousands. (... that assumes you don’t hang around losers, think making money online is a pyramid scheme & are okay to adopt a sales mindset.) Did I say yet that mindset is everything? Oopsie … too late. The first $100K Now we gotta talk money. I’ll have to slap ya around a bit. Soz. There are millions of ways to make the first $100K online. The easiest is to sell a service to 1-3 clients a month for somewhere between $5k-$10k. This option is easiest because you don’t need 100k followers or 20k email subscribers. Just 90 days of consistent attention on one social media platform is enough to find the hidden gems who will buy what you have. If you think you have no service to sell, wrong. You have 9-5 skills, remember? Resell them if you’ve got nothing else. Even better…resell the skills associated with your obsession. You can literally be a paid coach who teaches others how to play your favorite video game. No joke. Resourcefulness is the hidden skill here. Spend time to remind yourself what your obsession is. Go to communities where those obsessed people hang out and, well, hang out. Then work on this service before 9 AM every damn day. Eventually this service will become your first digital product. 2024 is the year to make it happen Too many people wait for the perfect time. “I’m busy.” Boo hoo hoo. There’s never a time in life when you’re not busy. Read that again. Do you think I’m not busy either? I’ve got a 1 year old pooper kid running around my house like a madman from a horror movie. I still make it happen. I still spend my time before 9 AM working on my online empire. Excuses get you nowhere. The only perfect time is right now. 2024 is the year to make it happen. Why? AI can help you build the empire faster. Freelancers are easier and cheaper to access than ever. Social media is easier than ever to master and find people who need you. Don’t delay.
How to crush 2024 as a writer. 12 strategies to transform your life in the next year:
I'm building online income streams with @Tim_Denning and @ToddBrison! Excited to build an audience, build a real business, and earn more money 🥳 badasseryacademy.teachable.com/p/online-income
Screw hustle culture. Let's replace it with: • 4-hour workdays • Flow states • Sleep ins • No boss • Time with family • Empty calendars • Portfolio of financial assets Life is too short to stress and overwork.
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