Roger ⛩️ @RogerThatCopy

Marketing ninja for DTC e-com brands | funnels & copywriting. (Not actually a ninja, but my copy will still cut through the noise). Joined July 2023

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Roger ⛩️ @RogerThatCopy

a year ago

Is your cart abandonment rate giving you nightmares? Wake up – you can recover ‘em. ⛩ 63% of abandoned carts are recoverable (sounds crazy I know, but look it up). So get the math on your side and do these things: 1. Remove steps from the purchasing process. (The less…

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Roger ⛩️ @RogerThatCopy

a year ago

If your conversion rates are flatter than a pancake… Then it’s time to spice things up & reanalyze your stuff. 🥞 Who's your ideal customer? (Hint: It's not "everyone.") 🥞 Are you writing your copy for them ONLY? (One-size-fits-all = RIP business). 🥞 What problem are you…

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Roger ⛩️ @RogerThatCopy

a year ago

Low website traffic got you down? Cheer up my friend. There’s a solution to every problem. - What are your bounce rates? - Your traffic sources? - Time on site? There’s a LIMITED amount of things that could result in low web traffic. So improve them one by one. Remember: If…

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Roger ⛩️ @RogerThatCopy

a year ago

“The market is saturated.” Yes it is. And that’s GOOD. 1. It proves there's demand (no one fights over an empty pie). 2. When all brands are doing the same thing, you only have to be different. 3. Saturation means people are actively looking for the product. So they're ready to…

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Roger ⛩️ @RogerThatCopy

a year ago

Can you use a plasma cutter? (It’s a tool that cuts through metal plates for massive machinery). So, can you use it? (Unless you’re a shipyard worker, you probably can’t.) Does that mean plasma cutters don’t work? No. “A tool is only as good as the person who wields it.”…

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Roger ⛩️ @RogerThatCopy

a year ago

Customer acquisition cost (CAC) can be a headache. So here’s some aspirin for ya: ⛩️ Lifetime value. ⛩️ Focus on increasing how much each customer spends over time (not just getting new ones). • Do some nice cross & upselling in the checkout page. • Give exclusive deals for…

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Roger ⛩️ @RogerThatCopy

a year ago

Let’s do some math together: More reviews = More trust = More sales. Simple enough, right? And yet… Most brands don’t ask for reviews. Why? Fear. Fear of negative reviews. Fear of looking desperate. Fear of…

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Roger ⛩️ @RogerThatCopy

a year ago

Do you trust your friends? (I hope you do.) And guess what? So do your customers, and that’s the perfect opportunity to get those sweet conversion rates up. ⛩️ Referred customers spend more (which is awesome). ⛩️ People trust friends more than ads (duh). ⛩️ It's cheaper than…

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Roger ⛩️ @RogerThatCopy

a year ago

I promise to God I'm gonna make it. I promise. No matter what happens. I will keep my promise.

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Roger ⛩️ @RogerThatCopy

a year ago

If you want to make a lot of money with your store… …then you’ll have a lot of people reading your copy. Which is why you need to ask for other people’s input. Ask your friends to review your writing. They’ll give you honest feedback and highlight stuff you were unaware of.…

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Roger ⛩️ @RogerThatCopy

a year ago

Destroying your legs is high ROI. That's 245Kg for 3 sets of 12 reps. Relaxing stuff.

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Roger ⛩️ @RogerThatCopy

a year ago

Got a newsletter? Your open rates can’t be trusted. Many things can give you wrong info: ⛩ Multiple opens: if the same person opens your emails multiple times, it will skew your stats (not good). ⛩ Preloading: some email providers count emails as opened even if no one…

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Roger ⛩️ @RogerThatCopy

a year ago

Copywriting = engineering. Copywriting isn’t about “making things sound nice.” • You’re using psychology. • You’re doing market research. • You’re testing and learning what works. You can’t write good copy without remembering these steps: 1. Who are you writing to? You…

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Roger ⛩️ @RogerThatCopy

a year ago

Just had a $1,000,000 product idea. - A waterproof notebook + pen bundle that works underwater. Say goodbye to getting ideas in the shower and forgetting them. Yes I got this idea in the shower too. (And yes, it was a cold shower of course.)

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Roger ⛩️ @RogerThatCopy

a year ago

Do you like math? Unless you love looking at numbers… you’d probably rather not spend hours analyzing data. So if you want to grow your ecom store, don’t overthink these: • Social media followers. Who doesn’t like more followers? But here's the thing... if they’re not…

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Roger ⛩️ @RogerThatCopy

a year ago

I admit it. I’ve been found out. It’s time to reveal my secret… Yes, it all started for the money. When I first decided to build a business, it was 100% for the money. But you know what? Money is only a lagging factor. • You don’t become wealthy when you make 7+ figures.…