Sean Taylor @SeanTwppaunz
Shopper Marketing Expert | Customer Behaviour mapping | Transforming brand equity into action | Start Up mentor | | CEO Shopper & Brand Activation WPP AUNZ geometry.com Sydney, New South Wales Joined July 2018-
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Learn how #GenZ differs from #Millenials in my latest article via the @GeometryGlobal research team in Sydney. #culture #retail #marketing #insights linkedin.com/pulse/kidz-day…
Brilliant. These #AI fashion advisers are not only a fantastic way for brands to enhance their product fit and upsell opportunities, but also a simple and high-value addition to #CX. Great example of how the tech could be leveraged by retailers. wired.com/story/facebook…
In #newretail, data shapes every aspect of the supply chain with a strict customer-centric filter. Exciting to see how new tech like #5G and #AI take this to the next level. campaignasia.com/article/how-da…
Regardless of customers' shopping style, quick, deep, and convenient access to information is key to a great #CX in the age of instant gratification. With tools like visual search, #AI will help customers and shop assistants get that with accuracy. mytotalretail.com/article/the-ro…
The role of #customerreviews in people's #decisionmaking process is enormous. While having high volumes reviews can drive #trust by up to 80.1%, behaviours such as deleting negative comments fuel distrust for 95% of shoppers. Very interesting read. emarketer.com/content/consum…
There is no longer a separation between #online and #offline in today's B2C marketing. My latest article explains the now symbiotic relationship between online and in-store experiences. #innovation #retail #marketing #brandexperience linkedin.com/pulse/clicks-m…
Capturing in-store customer and product data can offer a powerful competitive advantage to retailers. With technologies such as RFID tags and AI, product preference trends, stock management, and omnichannel strategies can be boosted significantly. biztechmagazine.com/article/2019/0…
Some brilliant applications of #AR in retail. Companies such as @Dior and @Loreal are using the tech as virtual try-on tools, while others like @PUMA are embedding the tech into their products and delivering unique (and on-going) experiences. fashionunited.uk/news/retail/10…
43% of Australians engage in "#showrooming" (evaluating products offline but buying online) and 63% in "webrooming" (research online, purchase offline) - clear evidence that, in the minds of shoppers, online and offline are increasingly converging. #Retail mumbrella.com.au/63-of-consumer…
New tech enabled by #5G will bring exciting experiences for consumers and fresh marketing and growth opportunities for retailers. #VisualSearch is a great example, whereby customers can browse products online through digital or real-life pictures of them. itwire.com/strategy/5g-pl…
Is #EmployeeAppreciation the key to create a vibrant workplace? Building a culture that, throughout all company levels, endorses genuine and frequent appraisals between employees can be a great way to boost morale, growth, and job satisfaction. theladders.com/career-advice/…
How can #retailers leverage young generations' mobile and social media habits for brand communications? #AR offers an excellent solution, whereby customers can obtain valuable and highly shareable experiences. Some excellent creative examples here. technative.io/want-to-attrac…
An interesting look into the various emerging e-retail ad platforms. Clearly, @amazon is currently the most dominant player in Western markets, but there's certainly some value to be leveraged from other retail giants' vast shopper data pools. businessinsider.com/target-expandi…
With up to 90% higher customer retention rates, it's difficult to ignore the power of message #personalisation. It all comes down to delivering the most relevant message at a key point in the purchase journey - easily visible through #DataAnalytics retaildive.com/news/how-relev…
#Chatbots are already very well positioned to boost #retail sales, but these growth stats are exceptional. What functions, other than answering customer queries, could these carry out to promise such an outstanding value to retailers? martechtoday.com/chatbots-could…
If you make it there, you can make it anywhere......great and new examples of how some New York retailers are creating immersive and innovative experiences, bringing bricks and mortar into the world of experiential. psfk.com/2019/05/new-yo…
In many ways, the customer decision-making process has not changed at all - except it's much, much faster now. Great overview of the best digital tools to dominate the new information-loaded, hyper-quick customer purchase journey. martechseries.com/mts-insights/g…
Could @Pinterest be the new advertising platform for retailers? With machine learning efforts helping to create unique psychographic segments and the platform's natural reception of native ads, there's valuable potential for #RetailMarketing efforts digitalcommerce360.com/2019/05/07/why…
How does @CocaCola manage to handle 500 brands in over 200 country markets? One of the answers is #AI, and we will likely see plenty more retailers leveraging its power in the near future. artificialintelligence-news.com/2019/05/07/how…
While micro-retail-brands are rarely successful, the #Startups servicing such companies are helping change the retail game. How soon will we encounter the "Shopify of manufacturing" or the "WeWork of retail spaces"? forbes.com/sites/claralin…
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There's a new #rivalry brewing in the #NBA in LA. Who wouldn’t want to see a #Lakers #Clippers #playoff series! @Powell2daPeople nba.com/article/2019/1…
Rallying your employees around your #leadership style comes down to your overall vision. If you have a long term plan, your team needs understand how you’re going to achieve it. Great ideas here from @MindaZetlin. inc.com/minda-zetlin/j…
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It's still way too early to call the #NHL #Playoffs race! Anyone could make it. lighthousehockey.com/2019/10/30/209…
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It's still early. Here's what these #NHL teams can do to improve their #playoff chances. Great piece @DimFilipovic. #NHLPlayoffs espn.com/nhl/story/_/id…
A hot start in the #NBA doesn't always guarantee a title, but making the #playoffs is certainly more likely. Great piece and research from @AlexKennedyNBA. #NBAPlayoffs hoopshype.com/2019/11/02/how…
It's a bit early to be calling anyone a "lock" but who are you expecting to see in the postseason this year? #NBA #Playoffs #Basketball espn.com/nba/insider/st…
The race is tight for this season's #CFBPlayoff. Whose your top 4? #CFB #NCAAFootball #CollegeFootball espn.com/college-footba…
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#BusinessLeaders in retail will face hard times if they don’t look toward the #FutureOfRetail and trends that are defining the industry. ft.com/content/731ce4…
#DynamicPricing is nothing new, however, the strategy is finding its way into some unusual industries such as theme parks, restaurants, and even grocery stores. It will be interesting to watch and see how customers react to this expanding retail tactic. axios.com/future-of-reta…
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This could be the future of retail delivery x.com/mashable/statu…
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Trends for United States
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