The Clarity Business @ShapeTheMessage
Based in AKL's Britomart, we provide corporate comms for #nzproperty #construction #law #recruitment #nzed and many more. theclaritybusiness.co.nz Auckland, New Zealand Joined March 2013-
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when was the last time you clicked on content that did NOT have an image in it? Get visual if you want to communicate complex information well. A great example is the humble airline safety card. Read more on our blog buff.ly/2RsJPex
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Communication tip: Take the information apart. Strip it down, separate it out, sift it through - which details sit under which broader headings? Read more on our blog. buff.ly/2RsJPex
When it comes to communicating complex information - simplicity always wins! Don't show everything. You may be given a stack of information, but maybe only one number in it is relevant - so only show that one. Read more on our blog buff.ly/2RsJPex
Great communication of complex information can happen seamlessly without words and using video. In this example from NATS, they make dry and abstract concepts very interesting here. buff.ly/2yju0OE
Clarity founder and director George Hulbert recently did a lecture at AUT on communicating complex information. Read some key take-aways from that lecture. buff.ly/2RsJPex
What happens when you let old age pensioners interrogate the founder of Facebook? This week's blog shares a few good laughs along with our views on the future of Facebook...theclaritybusiness.co.nz/blog/post/2720… #socialmedia #pr #advertising #facebook
Do you snore? Does your partner? Great to see Frances Anderson from Patney on The AM Show this morning talking about what you can do to control snoring. #snoring #snoringsolution #sleep #WorldSleepDay #newzealand #pr
You won't believe what clickbait can do for your business! Are you a sucker for clickbait headlines? Annoying as they can be, there's some merit in using them... theclaritybusiness.co.nz/blog/post/2594…
Which #politician do you think this #emoji represents? George Hulbert (@Clarityclarity) has a clever take on emojis and the #National party. Intrigued? theclaritybusiness.co.nz/blog/post/2501… #nz #pr #blog
Advertising fails! This week's Super Bowl highlighted what not to do. Many organisations are also guilty of falling into this trap... theclaritybusiness.co.nz/blog/post/2478…
Are you involved in putting tenders together? Then reading this blog from George Hulbert is a must. George has helped our clients to win more than $3 billion in work through formal bidding processes so he knows a thing or two. Read his blog here: theclaritybusiness.co.nz/blog/post/2458…
Stuff/Washington Post: Social platforms want you to buy followers tinyurl.com/yaeegnes - beware!
Did your business go to sleep over Christmas? Here's how some used social media to capitalise on the summer slumber... theclaritybusiness.co.nz/blog/post/2430…
Are you on top of all the changes to the media landscape? Here's what 2018 has in store for you...theclaritybusiness.co.nz/blog/post/2414…
How do you attract media attention for your thought leadership without causing offence? Luke Henshall shares some well-timed insights as the media heads into its traditional summer hiatus... theclaritybusiness.co.nz/blog/post/2333…
"Brand is dead, CSR is dead". In 2017 and beyond, it's all about a Single Organising Idea. Read about @NeilGaught's session @generatornz yesterday - theclaritybusiness.co.nz/blog/post/2294…
Will your brand survive what's ahead? Hear from global thought leader @NeilGaught at @generatornz next Thursday 23 November... buff.ly/2zZN5J0
"Work is always about more than just the work" - musings from the rear end of a pantomime horse... theclaritybusiness.co.nz/blog/post/2240…
Do you know what #Facebook 'dwell time' is? It's coming and you NEED to know about it...buff.ly/2yUZfSx #socialmedia #advertising
Want to get more ROI from #Facebook advertising, you NEED to read this...theclaritybusiness.co.nz/blog/post/2207…
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