SimpleDirect @SimpleDirectHQ
Turn your platform into a financing powerhouse. Embedded lending APIs + AI productivity tools for businesses that want to do more with less. getsimpledirect.com wherever you are Joined August 2020-
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Everyone talks about compound interest. Nobody talks about compound freedom. Build both.
Being smart is overrated. Being curious is underrated.
You can't outwork someone who learns faster than you. Learning speed is the ultimate moat.
Everyone's arguing which AI model is best. Meanwhile, GitHub just nuked an entire category of MCP startups by making connectors free. This isn't about which AI wins. It's about infrastructure becoming commodity. New episode on why founders should care in the comment below:
Everyone's looking for the 'perfect' solution to everything. Perfect diet, perfect workout, perfect productivity app. What you'll actually stick with beats what's theoretically perfect.
Tried every framework - GTD, calendar blocking, inbox zero, fancy apps. Pen and paper works better than all of them. Simple beats optimal when you actually do it.
The smartest people I know regularly say 'I was wrong about that.' The dumbest people I know never change their minds about anything.
VCs want you in SF for their convenience, not your success. None of that helps you build better products.
Learning how to learn is the most valuable business skill.
My rule: 80% human code, 20% AI code. Anything more and you're building a house of cards. Anything less and you're working too hard.
The problem with vibe coding isn't the code quality. It's that you lose your soul in the codebase. You become a passenger in your own product.
My main businesses are growing flat, but the other side projects are breaking out. Weekend bonus show about this weird phenomenon:
'Remote work is the future!' Meanwhile, your startup is dying because: - Decisions take 3x longer - Culture is nonexistent - Your team feels disconnected Remote work is startup suicide. My latest take:
Lost our biggest partnership at 8PM Tuesday. Pivoted our entire strategy by Wednesday morning. This is founder reality - not the LinkedIn highlight reel. First episode of my new podcast is live:
First @SimpleDirectHQ changelog drops next week. Public updates force faster shipping. Customers get full visibility into our progress. No hiding behind 'we're working on it.' #buildinpublic
Success Friday 🌟 Pool contractor, Arizona: 6 months ago: $180K annual Today: $340K (89% increase) "I'm not selling pools. I'm making pool ownership accessible." That's embedded lending 💙
Week learned: - Texas compliance needed async - Customers want approval probability - Fraud detection can improve without slowing legit users - Simple notifications reduce support burden Every week teaches something new 🧠
Week shipped: ✅ Enhanced fraud detection ✅ Real-time notifications ✅ Multi-location improvements ✅ API optimizations (756ms) ✅ iOS beta fixes Next: Android beta + pipeline features 🚀
Heard the same feedback from contractors for months: 'We're HVAC experts, not financing experts' So we built @SimpleDirectHQ offer experience 2.0 to handle the complexity automatically. Better Experience → More closed deals. Shipped today! #buildinpublic
API now averaging 756ms ⚡ This week's optimizations: - Async compliance - Better connection pooling - Smarter caching - Parallel lender calls Target: <500ms average
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