Since the era of Run-DMC, @adidas has always used Hip Hop to build its brand and make billions off of our culture. BUT WE ARE MORE THAN JUST CONSUMERS NOW, WE’RE THE OWNERS. @kanyewest and YEEZY are the reason Adidas is relevant to culture.
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WE KNOW OUR VALUE! I’m done wearing Adidas products until they make this right!! We have to support each other!! Everybody retweet this please!!