Blume’s Indus Valley report 2024 estimates that India’s true consumption class (or the age-old question of what’s the true TAM) to be ~30M households or ~120M people. But there are a lot of misconceptions of who these people are. 1/n
16
51
517
119K
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For eg, many draw a simplistic heuristic that India 1 resides in urban metros or at max, in tier 1, while tier 2 or 3 cities of India have India 2 or 3. Unfortunately, such biases seep into product decisions. 2/n