Steve DeLay @SteveDeLay2

Sports marketing professional. Co-creator of The Ultimate Toolkit to Sell the Last Seat in the House, sponsorship strategist, golfer, dog lover theultimatetoolkit.com Charlotte, NC Joined May 2012

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Steve DeLay @SteveDeLay2

3 years ago

I may sound crazy but you need to start planning for next year already. If you're baseball or soccer, I don't care if you're mid-season. Have your strategy session now so you have time to research and implement new ideas right away as soon as your seaso…lnkd.in/gvmDHkg5

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Steve DeLay @SteveDeLay2

3 years ago

I love the power of testimonials - whether it's testimonials on how teams have grown their ticket revenue using The Secrets of The Ultimate Toolkit or testimonials on how businesses who own your team's tickets are seeing huge benefit. This week's Secret…lnkd.in/gRyFAABc

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Steve DeLay @SteveDeLay2

3 years ago

No ticket sales secret today but a word about reaching out to lend a hand to colleagues, clients, neighbors and strangers. Just last week a Good Samaritan saved me as my beloved German Shepard escaped for the worst 18 hours of my life. Thankfully, some…lnkd.in/gyt6nsc9

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Steve DeLay @SteveDeLay2

3 years ago

Stop the silly $3 discounts on your group tickets that does nothing other than take money out of your own pocket and instead spend that $3 on value added items to create a bigger, better value for your group buyers. This week's Secrets of The Ultimate To…lnkd.in/gnKTY7uE

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Steve DeLay @SteveDeLay2

3 years ago

Your sales team's success many times depends on attitude. In a bonus Secret of The Ultimate Toolkit Revealed, consider how you and your team approach new ideas. Is it "Yes, if..." or is it "No, because..." lnkd.in/gRuwfsKX

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Steve DeLay @SteveDeLay2

3 years ago

It's time to set up your sales staff for long-term success to help you recruit and retain better talent. In this week's Secrets of The Ultimate Toolkit Revealed, we talk about the staff structure that works to keep your salespeople growing for your team,…lnkd.in/g8v5isG8

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Steve DeLay @SteveDeLay2

3 years ago

Want to sell 2,000 5-game plans. Don't waste your time discounting, add value. Here's how in this week's Secrets of The Ultimate Toolkit Revealed. As always, feel free to call or email if I can help you accomplish the same. lnkd.in/gyeTKvqt

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Steve DeLay @SteveDeLay2

3 years ago

What's your strategy to get businesses to buy season tickets, packages and hospitality? Is it dabbling in B2B or a true focus to grow that part of the business? Check out this week's Secret's of the Ultimate Toolkit Revealed for some starting point idea…lnkd.in/gJHu6-9V

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Steve DeLay @SteveDeLay2

3 years ago

"They aren't afraid to suck for a while." That's what my golf instructor told me is the common thread with the best golfers he teaches. They learn new techniques and tools and struggle for a while until those new tools become second nature. It's the sa…lnkd.in/gpEYVuze

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Steve DeLay @SteveDeLay2

3 years ago

The Reading Royals are poised for big growth in 2023-24. Sales training the last two days showed great potential, especially from my man Vinnie who sells while standing to get the energy flowing. Great things ahead for @markgoodwin, Dakota Procyk @chris…lnkd.in/gAKu9z9x

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Steve DeLay @SteveDeLay2

3 years ago

This week's Secret of The Ultimate Toolkit Revealed is all about starting your Full Menu Marketing from Day One of your selling season. This is the gist of Module 4 of our brand new Strategy & Tactics 3.0. Don't wait to start marketing to all four targe…lnkd.in/gNDZwv3r

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Steve DeLay @SteveDeLay2

3 years ago

Stop waiting to do things and tackle new ideas right now, right away. This week's Secrets of the Ultimate Toolkit push you in that direction and asks that you put your sellout matrix together now, even if you're in season. Call me at 702-493-2661 or sho…lnkd.in/gVX6DGjM

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Steve DeLay @SteveDeLay2

4 years ago

Very excited today to announce the best Secret of The Ultimate Toolkit Revealed, our new and totally updated Ticket Sales Strategy & Tactics 3.0. It's all the newest ticket sales ideas we've implemented in the years I've owned the Macon Bacon, Florenc…lnkd.in/gFe5qP3d

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Steve DeLay @SteveDeLay2

4 years ago

Learn from your mistakes, fail forward. We've all heard it but are you really living it. I did this week and use this Secret as a reminder to learn from your sales calls that didn't go well, your supervisor meetings where you botched the presentation or…lnkd.in/e_5fW__T

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Steve DeLay @SteveDeLay2

4 years ago

Don't let the knee jerk reactions on a slow game force you in to a bad marketing decision. Check out this week's Secrets of The Ultimate Toolkit Revealed on how to stop the naysayers and keep the marketing focused! lnkd.in/gbx8t_Vt

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Steve DeLay @SteveDeLay2

4 years ago

Today's Secret of the Ultimate Toolkit has nothing to do with ticket sales but how you live life. Fresh off watching the Masters this weekend, I figured the message I learned was timely for all. lnkd.in/gZDFP67T

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Steve DeLay @SteveDeLay2

4 years ago

Time to get your sales staff back in focus with this week's Secrets of the Ultimate Toolkit Revealed. Whether just starting your season or just winding it down, re-focus and reload. lnkd.in/gHAVCnDV

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Steve DeLay @SteveDeLay2

4 years ago

Wondering whether it's necessary to really, truly build a strategy for sellouts and the impact it will have? Look no further than this week's Secrets of The Ultimate Toolkit Revealed and the Maine Mariners and Worcester Railers this season for tremendous…lnkd.in/giAwCtgk

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Steve DeLay @SteveDeLay2

4 years ago

To all the kids graduating soon out there. The sports world is hiring but if you're looking for a job, for goodness sake, only apply for jobs you might actually take. Prepare for your interview. Dress professionally, know what the job pays and when it'…lnkd.in/gMJ8ewZ2

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Steve DeLay @SteveDeLay2

4 years ago

Who's tracking your marketing to see if it's really working? Are you testing emails at different times of day with different subject lines and cross-testing with your Google Analytics and finding buying bottlenecks? Looking at website traffic when you a…lnkd.in/gV9Y6FyZ