Sword and the Script ✒️🗡 @SwordandScript
Veteran-owned PR, marketing and social media consultancy serving B2B tech. Led by @Frank_Strong swordandthescript.com Atlanta Joined June 2014-
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UK: CMOs increasingly turning to brand awareness as the most important metric 62% are tracking brand awareness metrics off the back of their marketing activations – up from 42% in 2024.'' marketingweek.com/cmos-brand-awa…
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Sword and the Script ✒️🗡 retweeted
Media pitching: Adding perspective to @michaelsmartpr's FAQs for @muckrack - How do you break through the volume of pitches reporters receive daily? - Should you follow up on pitches with reporters? - What’s the best email subject line for a PR pitch? swordandthescript.com/2025/09/media-…
90% say their organization would see a greater yield from PR if it were better integrated with their sales and marketing efforts. swordandthescript.com/2025/09/b2b-pu…
Reduce marketing employee turnover to improve performance [academic study] swordandthescript.com/2025/06/market…
Sword and the Script ✒️🗡 retweeted
PR has always been about building trust at scale. About crafting credible stories, securing authoritative mentions, and shaping the narrative so that when people search—or when they ask AI—they find an answer that you’ve worked to build. buff.ly/DvqMpSx
FT starts Q&A series with its journalists - Talking Biz News talkingbiznews.com/media-news/ft-…
"'Account executives guard reliable customer references more closely than the 'good' ergonomic chairs." And this is bad for marketing. forrester.com/blogs/your-suc…
Sword and the Script ✒️🗡 retweeted
.@Frank_Strong: #PR status check: 68% of #B2B respondents say #publicrelations drives revenue but struggle to prove it | ow.ly/s2Tj50X0OXM @SwordandScript
What are the top frustrations clients have with PR firms? 30% said lack of measurable results; 28% said inadequate understanding of industrychallenges; 24% said limited focus on offerings; 15% said poor communication and responsiveness; swordandthescript.com/2025/09/b2b-pu…
Sword and the Script ✒️🗡 retweeted
PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it swordandthescript.com/2025/09/b2b-pu…
Study correlates SaaS marketing spend with faster growth swordandthescript.com/2025/07/saas-m…
Analysts say B2B prospects form preferences earlier and avoid sales conversations later swordandthescript.com/2025/08/b2b-pr…
Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message. swordandthescript.com/2020/09/stayin…
Sword and the Script ✒️🗡 retweeted
.@Frank_Strong: People are not taking government economic surveys; businesses have the same problem | ow.ly/hIIf50WXEuo via @SwordandScript "Among the causes ... were survey fatigue, distrust and apathy – that nothing will change as a result of providing such feedback.
Is the influence of traditional media – and by extension media relations – waning? swordandthescript.com/2025/08/influe…
Sword and the Script ✒️🗡 retweeted
People are not taking government economic surveys; businesses have the same problem swordandthescript.com/2025/09/people…
Sword and the Script ✒️🗡 retweeted
New post from Sword and the Script: How many touches or interactions does it take to attract and close B2B prospects? #atlantatechnews #technology #startups swordandthescript.com/2025/09/touche…
“Hidden buyers” is a buzzy new term floating around B2B circles. It conveys the idea that buying organizations have people who influence a deal but are not explicitly addressed in an ideal customer profile (ICP). But buzzy words aren’t actionable. swordandthescript.com/2025/09/touche…
Generative AI Still a Niche Investment for B2B Marketers, with Few Vendors Considered marketingcharts.com/industries/bus… via @marketingcharts
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