The Commerce Lab @TheCommerce_Lab

This week’s episode is a cautionary tale of leadership, marketing, & operation strategy gone wrong. Poler co-founder Kharma Vella gives us a peek behind the curtain to understand the rise to success, downward spiral to bankruptcy, & how they're rebuilding. buff.ly/2V06yCE

WIN Brands Group employs a classic matrix structure to help them partner with & scale some of the most innovative brands in the world. What is a classic matrix structure? In this structure, an organization is set up as a grid, rather than a hierarchy. buff.ly/2UOL6QN

OK, so you’ve implemented some best-practice pop-ups on your site. Your email list has grown. Now the question: “How do you optimize to build your list FASTER?” @justunosocial shows you how to build your list even faster with tactics you can start now > buff.ly/2X6uupe

Marketers often use simplicity to remove distraction for buyers. When directed to a webinar sign up page, the page typically only contains info on the webinar. If you're selling physical products, have you considered this strategy? buff.ly/2xCnkOG @JordanGal @CartHook

If you’re operating a 7-figure business, finding $50K that you’ve left on the table wouldn’t be that hard to do. In this episode, @Dan_P_Nicholson of @NthDegreeCPAs gives some easy strategies that you can apply to find the loopholes for your business: buff.ly/36IMZRW

Email marketing is your best chance to connect with customers & provide an exceptional experience. So what retention emails should you actually be sending? @kdlafrance of @churnbuster breaks down 6 types of emails every subscription needs to extend LTVs bluestout.com/blog/ecommerce…

Listen in to this episode of TCL as @Dan_P_Nicholson, founder of @NthDegreeCPAs, gives incredible tax strategies for ecom entrepreneurs. If you run a 7-figure business, there's a good chance that you could be leaving up to $100K on the table. buff.ly/36IMZRW

If you want to ramp up a free shipping promo, consider offering free 2-day shipping. This immediately makes you a contender with Amazon Prime, effectively increasing sales on your website. Learn more in this episode of The Commerce Lab with @justunosocial buff.ly/2GGq4OB

Building a self-sustaining growth engine is critical to succeeding in today’s marketplace. In this episode The Commerce Lab @agarwal__gaurav tells us about the growth strategies & acquisition channels @molekuleair used to instantly hit 7-figures revenues: buff.ly/2BTj0dn

Automated reminders can be a revenue-driving strategy that fuels your future sales. We sat down with Felix from @PushOwl to dig deep into increasing predictable profits with automated web push notifications – listen to the full conversation here : buff.ly/2ULYNS3

The cost of acquiring new customer just keeps rising. Listen to this episode of The Commerce Lab with @justunosocial to learn how bonus gifts, free/expedited shipping, upselling, & product bundles lead to consistently better marketing results buff.ly/2GGq4OB

Web push notifications turn a generic brand experience into one that’s high-touch, personalized, & profitable. Today’s businesses have to find new ways to reach customers with the right messages at the right times. Felix from @PushOwl tells us more here > buff.ly/2ULYNS3

Understanding the natural buying cycle of your customer is critical. In this episode of The Commerce Lab Robbie Hammett of @justunosocial & I discuss how to dramatically increase conversions and AOV by delivering messages that incentivize customers to buy. buff.ly/2GGq4OB

Building a self-sustaining growth engine is critical to succeeding in today’s marketplace. In this episode The Commerce Lab @agarwal__gaurav tells us about the growth strategies & acquisition channels @molekuleair used to instantly hit 7-figures revenues: buff.ly/2BTj0dn

If you want to ramp up a free shipping promo, consider offering free 2-day shipping. This immediately makes you a contender with Amazon Prime, effectively increasing sales on your website. Learn more in this episode of The Commerce Lab with @justunosocial buff.ly/2GGq4OB

With web push notification you're hitting potential customers with a notification right where they're at, on their computer, making it the most compelling option for abandoned cart sequence. Learn more in our high-level discussion with Felix from @pushowl buff.ly/2ULYNS3

I compare it to when you're looking for hotels or flights and you WANT to be notified when the price drops. It's something timely that you want to get right away. It makes it a very good user experience. Learn more with Felix from @pushowl in this episode buff.ly/2ULYNS3

Web push is unregulated, which makes it sound like a gray area – but when done right there is a ton of opportunity to drive sales by engaging customers at the right time & on the medium they're already on. Learn more in our talk with Felix from @PushOwl: buff.ly/2ULYNS3

In this episode of The Commerce Lab @agarwal__gaurav, VP of Growth at @molekuleair chats with us about how they've adjusted to the rising costs of customer acquisition & the exact strategies they've used to achieve 7-figures in revenue every month. buff.ly/2BTj0dn

Follow @taftclothing on Instagram (@Taft) to see how they are cultivating a brand and growing an incredible social media and celebrity following. Listen to the full podcast with @korstevens here: buff.ly/2GgX6Vj