Trak Software @TrakSoftware
Sponsorship Management Software. Smarter sponsorships, bigger returns. Keep everything organized, automate tedious tasks, and prove ROI all in one place. trak.io Salt Lake City, UT Joined March 2014-
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🚀 Your Sponsorship Recap Is More Than a Report — It’s Your Sales Pitch Most recap reports are rushed, overlooked, or treated like a formality. But a great recap can do so much more: ✅ Prove value to sponsors ✅ Spark conversations about future activations ✅ Turn one-time…
Negotiation isn’t about “meeting in the middle.” It’s about understanding. Our latest post breaks down tactical empathy (inspired by Chris Voss) for sponsorship deals at live events—from marathons to expos. What it looks like in practice: Ask goals-first questions (audience,…
Michigan Sports Business Conference - Welcome to Sponsorship Asset Management with Trak!
Sponsorships aren’t broken. Our approach is. For years we’ve chased the biggest audience and the highest bidder—and called it a strategy. The result? Ad noise, eye-rolls, and missed opportunities. What works now is relationship-driven sponsorship: one aligned brand, one clear…
Sponsorships don’t have to feel salesy. When brands show up to add value—not just buy reach—trust (and ROI) follow. Read how to make the shift. bit.ly/4lMfuop #SponsorshipMarketing #BrandPartnerships #AudienceFirst #MarketingStrategy #BrandTrust #SponsorshipsWork
If your sponsorship team is using Slack, email, and cloud folders to manage partnerships… you’re not alone—and that’s the problem. These tools were built for general communication, not the complexity of sponsorships. They don’t track deliverables. They don’t show who’s…
Spreadsheets are officially the villain in modern sponsorships. They’re slow, error-prone, and impossible to scale as deals grow more complex. Trak was built to replace the chaos—with live tracking, collaboration tools, and instant recap reporting. No more missed deliverables.…
🚀 Future of Sponsorships, Stadiums & Storytelling Just back from the Horizon Summit at Levi’s Stadium, where AI, fan culture, and seamless experiences are redefining the game. A few key takeaways: 🧠 Intelligent Stadiums → AI is about unlocking people’s potential, not…
🚨We’re thrilled to welcome the University of Wyoming Cowboys to the Trak Software family!🚨 From strategy to execution, it’s clear that the Cowboys team is serious about leveling up their sponsorship operations — and we’re proud to be their chosen partner in that journey. Big…
🚨 Brand Innovation Summit 2025: Smarter Sponsorships in the Spotlight Last week at the Ritz-Carlton Chicago, marketers, media leaders, and sports properties gathered to explore what’s next in brand partnerships — and Trak was in the room. Fresh off our rebrand (hello, purple!)…
📍 We’re live at the Brand Innovation Summit in Chicago! Come by the Trak Software booth and say hello 👋 — we’d love to show you how we’re helping brands modernize their sponsorship management. ✅ Automate the busywork ✅ Keep everything organized ✅ Prove ROI with confidence…
✨ We're headed to the Brand Innovation Summit 2025! Visit the Trak Software booth to learn how the world’s most innovative brands streamline sponsorship management. 💬 Chat with our team 📱 See Trak Software in action 🎁 Enter to win an Apple Watch Stop by — we’d love to meet…
🚨 Meet the New Trak 🚨 We’ve reimagined our brand — not just with a new look, but with a sharper focus on what matters most: helping teams deliver exceptional sponsorship outcomes. Over the years, Trak has evolved from a simple asset tracker into a powerful platform for…
🏈 Good Luck to Our NFL Partners in the 2025 Draft! It’s Draft Day — one of the most exciting nights in football. As the next generation of talent prepares to take the stage, we’re proud to stand beside the teams shaping the future of the game and sports sponsorships. Wishing…
🌟 Great Sponsorships Don’t Just Happen — They’re Built! Behind every successful sponsorship is a professional who knows how to plan, communicate, negotiate, and build strong relationships. These are the skills that elevate average partnerships into powerful, value-driven…
We’re excited to welcome Longhorn Sports Properties and Learfield to Trak! They’ve chosen Trak’s sponsorship management platform to power their partnerships and prepare for the future of college sports. #HookEm #Sponsorship #SponsorshipsWork #SportsBiz #CollegeSports…
Top 2025 Sponsorship Trends 👀 What’s changing in the world of brand partnerships? 🔸 Data-driven deals 🔸 Purpose over product 🔸 Tech that brings fans closer 🔸 More inclusive & immersive experiences ✨ Read the full breakdown → bit.ly/4j5SjVn #SponsorshipMarketing…
4 years. 30+ clubs. Countless takeaways. The NFL Club-Led Activation Summit is where innovation meets execution—and Trak has been proud to support it every step of the way. Take a look at our key takeaways from this year’s summit, from storytelling strategy to partner…
🚨 New Blog Drop! 🚨 From Broadway to the boardroom—and everything in between. 🎭🏒🏙️ Jermaine and Chip share their unforgettable trip to NYC for the SportsPro Conference, complete with powerful insights, MSG energy, and a Glengarry Glen Ross revival you won’t believe.…
🗽 Just back from NYC! The Trak team hit the ground at SportsPro New York & AI USA 2025, joining global leaders to talk AI, sponsorship ROI, and the future of sports business. From insights on UFC's AI models to how the Padres outperformed the Yankees in patch sponsorship value…
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