Thanks @C_and_E for honoring us with a 2024 #ReedAward for the "Most Sophisticated Targeting with Direct Mail" of any 2023 campaign in the country. We were proud to help elect @SamBergerNY to the Assembly, in partnership with @nysdacc. campaignsandelections.com/awards/reed-aw… 🧵
In a district that is over 30% AAPI and that had voted for 2022 GOP nominee for Gov Lee Zeldin by double digits, we targeted frequently and infrequently voting AAPI voters with AAPI-specific messaging to win over many of these swing voters for our Dem nominee. 🧵
Our 4 bilingual direct mailers helped Berger win the race by 10% and earn a 4% overperformance in AAPI dense districts compared to the Nov. 2022 gubernatorial results. Thanks @AlbertWSuh on our team for leading this cutting edge work! 🧵
@AlbertWSuh We are finally seeing @TheDemocrats start to invest in AAPI voters - the key to expanding and keeping Dem majorities in NY and across the country. @dccc Thanks @CarlHeastie @graceleefornyc for making our AAPI direct mail program happen in this winning battleground race! 🧵