TrueFieldFoods @TrueFieldFoods

Protein powder… in a cheesecake? 👀🍰 Millé Unflavoured Yeast Protein isn’t just for shakes. We added it to a cheesecake to show how easily it can fit into familiar recipes. Would you try it?

Pancakes, pasta and something crunchy for later. 👀 A little taste of the TrueField range, featuring Millé, Natch and Two Brothers. Everyday favourites with something new to bring to the table. Which would you try first? 😋🔥 truefieldfoods.com

Sweet chilli, Thai sticky rice and a proper crunch. Natch Thai Sweet Chilli Rice Chips are made with Thai sticky rice and black sesame, using rice bran oil rather than palm oil. They represent what we look for at TrueField Foods: a familiar snacking occasion, a distinctive ingredient story and—most importantly—a taste that gives people a reason to come back. Because a better-for-you choice should still feel like the snack you actually wanted. Have you tried Thai rice chips before? truefieldfoods.com #BetterForYouSnacking #ThaiRiceChips #IndependentRetail #TrueFieldFoods

“High protein” is everywhere. That doesn’t mean shoppers trust it. Mumsnet data reported by NutraIngredients found that 82% of parents see high-protein claims everywhere. Yet only 14% say a protein or fibre claim actually persuades them to try something. The rules surrounding health claims are also being enforced. The Advertising Standards Authority recently upheld complaints against Whitworths’ “Eat nuts. Live longer” campaign. The ASA found that the campaign used unauthorised health claims, while other wording implied that eating nuts could prevent or reduce the risk of disease. For better-for-you food, that combination matters. A front-of-pack claim might earn a second look, but it cannot do all the work. What helps build trust instead? Food people recognise and genuinely want to eat Ingredients and nutrition information that support the front of the pack Claims that are authorised, specific and proportionate Taste that gives people a reason to buy again That is the standard we try to hold our range to at TrueField Foods. A claim can begin the conversation, but the product still has to earn trust and repeat purchase. #BetterForYouFood #HealthAndWellness #FoodLabelling #IndependentRetail

Independent retailers are vital to local economies and communities. When operating pressures rise, the effects extend beyond individual businesses—to jobs, high streets, suppliers and customer choice. At TrueField Foods, we believe suppliers have a responsibility too: to keep ordering straightforward, communicate clearly, deliver reliably and remain supportive after the first order. Retailers already carry enough pressure. Their suppliers should help reduce it, not add to it.

NHT Summit hosts sold out show in Bristol healthfoodbusiness.co.uk/nht-summit-hos…

@fynnvestor A great reminder that affordable meals can come from simple ingredients, sensible portions and making leftovers work harder. At TrueField Foods, we believe better food choices have to fit real household budgets as well as everyday life.

A strong nutritional proposition does not give a food brand permission to make any health claim it chooses. The recent ASA ruling involving Whitworths is a useful reminder that scientific evidence alone does not automatically make an advertising claim permissible. Nutrition claims such as “high fibre” and “source of protein” have specific conditions attached to them. Claims connecting a food or nutrient with a health benefit must also follow the relevant rules. That matters as protein, fibre and functional messages appear across more products and categories. Consumers should be able to understand: • What a product genuinely contains • What benefit is being communicated • What evidence supports that message • What is—and is not—being promised Better-for-you food should not mean bigger promises. It should mean clearer, credible information that retailers and consumers can trust. #BetterForYouFood #FoodLabelling #ConsumerTrust #HealthAndWellness Do you generally trust health claims on food packaging?

@Trauma_Fixer Totally agree, and most of us fall well short of 30g. Easy wins we love at Truefield: a handful of chana dal in soup, chia or flax seeds on your oats, and millet in place of white rice. Same meals, more fibre.

@ain___here Completely agree. Healthy eating starts with simple choices you can stick with. At TrueField Foods, we’re working to make clean label, better for you foods easier to find and enjoy 🙌

@Dea_rMindset Couldn’t agree more. Eating well and looking after your body should be simple. That’s what we’re all about at TrueField Foods: clean label, better for you foods that make it easier 🙌

TrueField Foods brings together distinctive clean-label, better-for-you foods designed to fit into everyday life. From high-protein and high-fibre staples to snacks, natural ingredients and cooking essentials, our products are selected with taste, quality, nutrition and real consumer needs in mind. We work with ambitious brands and retail partners to make better choices easier to discover, stock and enjoy. Explore our range: truefieldfoods.com

It was a brilliant day at the Natural Health Trade Summit in Bristol. A huge thank you to the NHT team and all the staff who worked behind the scenes to make the event such a success. We look forward to seeing you again in Manchester in March 2027. #nhtsummit #IndependentRetail