UpgradeToAI @UpgradeToAI

we break down how founders actually market, measured from their public posts. follow for more founder marketing breakdowns, sign up for our waitlist at upgradeto.ai

4. or make the plug one item on your list. in greg's "daily markdown file" post, item 7 is "Ideabrowser MCP for outside market signal". 303,652 views, 6,813 saves. over two summers, 17 posts like these got greg 5.8 million views and 74,000 saves.

greg isenberg (@gregisenberg) got 5.8 million views on 17 posts that plugged greg's own companies, by putting the plug in the middle of something useful. 16 of the 17 passed 100,000 views. fewer than half of greg's other posts did. here's the playbook 👇

we break down how founders actually market, measured from their public posts. follow for more founder marketing breakdowns, sign up for our waitlist at upgradeto.ai

4. add a video. all 5 had one. only 2 of dan's 23 other company announcements did. over two summers, those 5 posts got dan 900,000 views.

dan shipper (@danshipper) got 900,000 views on 5 posts by announcing company news like it was breaking news. 4 of them passed 100,000 views. of dan's 23 other company announcements, 1 did. here's the playbook 👇

we break down how founders actually market, measured from their public posts. follow for more founder marketing breakdowns, sign up for our waitlist at upgradeto.ai

3. write one a week for a while. ira posted 6 in 6 weeks: the fourth got 3,462 views, and the two after it got 297,626 and 4,495,967. in all, 10 articles got ira 6.1 million views.

jon yongfook (@yongfook) got 2 million views by pushing back on popular ideas in tech. those 30 posts were 1 in 7 of what jon posted over the last two summers, and they got more than a quarter of jon's views. here's the playbook 👇

we break down how founders actually market, measured from their public posts. follow for more founder marketing breakdowns, sign up for our waitlist at upgradeto.ai

3. write one a week for a while. ira posted 6 in 6 weeks: the fourth got 3,462 views, and the two after it got 297,626 and 4,495,967. in all, 10 articles got ira 6.1 million views.

4.5 million views on one post: that's what writing it as an X article did for ira bodnar (@irabukht). ira's 10 X articles were 3% of what ira posted since last september, and they got nearly 40% of the views. here's the playbook 👇