Phil Gordon @UsabilityPI
Joined April 2013-
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@BeeSmith6191 still trying to get rid of your open tix?
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the crux of qualitative #uxresearch: discovering WHY users react/behave when they interact with your product
Do whatever it takes to close the #empathy gap. Know your users and their needs - know them better than they know themselves
To Kill A Mockingbird taught us all how to design for an audience. #Empathize. Put yourself in the shoes of your users.
#usability research is like a hole in golf. assess the challenge, pick your target (strategize), take your shot (test). repeat.
@Abby_the_IA well hello there! long time no see
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